The Jockey name is synonymous with comfort, a standard that was established more than 100 years ago when Samuel Thrall Cooper sought to create better socks for lumberjacks. Since then, Jockey has innovated its underwear business time and time again, leading many of the most popular industry trends that continue to this day, such as plastic-wrapped goods and men's briefs. Jockey products now crop up in more than 120 countries, cosseting customers in underwear, thermals, activewear, and more for men, women, and kids. A peek inside the Jockey online store or in any of its brick-and-mortar shops reveals carefully designed women's bras, men's seam-free underwear in a range of colors, and, of course, plenty of socks to keep toes warm and hand puppets clothed.