Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience by removing the local economy’s dependence on a single industry. When you buy local, you build local, and deepen your connection to your own community.
As a result, patronizing a local business like this is an act of community building. Check out their website to learn more about the local experience you can discover today.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Joshua's Heritage Farm
Having spent more than four decades in the saddle, Jennifer Griffith knows how rewarding, exciting, and fun horseback riding can be. In 2006, she opened Joshua's Heritage Farm in Toana, Virginia, with head trainer Joshua G. Carr, who teaches American Quarter Horse Association- and United States Equestrian Federation-based disciplines. Joshua works with students and equines during lessons, training, and games of telephone whispered between horses. The farm also offers full boarding for those with their own horses, complete with heated stalls, foam padded floors under shavings, and time outside in the pastures.