Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience. When you buy local, you build local, and deepen your connection to your own community.
Strengthening the community begins by supporting and visiting local businesses like this one. To learn more about this business, check out their website or simply stop by, say hello, and discover—or rediscover—all that this business has to offer.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Kindermusik with Danette
Danette Martinez has sung in choirs since she was a small child, gained a degree in early childhood education, and taught preschool and daycare for more than 10 years. She uses that experience in her work as a licensed Kindermusik instructor, bringing the time-tested music program to Santa Cruz. During her music classes, children up to age 7 play instruments, sing, and dance, all while learning how to be curious and interact with other kids.