Athleticism is more than dodging projectiles, wrangling mascots, and drop-kicking a computer after it beats you in chess. Outfit yourself for adventure with today's Groupon: for $25, you get $50 worth of outdoor-sports apparel and accessories at King Keyser in Hinsdale.
Following a tradition founded in 1952, the helpful staff at King Keyser stuffs shopping bags with an outdoorsy multitude of snowboarding, skiing, and sports apparel and accessories. Shoppers can shred fresh snow safely with an R.E.D. women’s pure helmet ($79.95) or equalize a wobbling axis with a pair of aluminum K2 Automatic ski poles ($29.95). Stylish, fleece-lined men’s beanies ($24) armor heads against Old Man Winter's wayward arctic breezes. Customers can don a pair of Oakley Crowbar snow goggles to shield eyes from kamikaze bugs or remove freshly baked snowmen from the oven with a pair of Burton baker mitts ($54.95).
In 1952, downhill pioneers Mr. and Mrs. Keyser—fresh from helping establish Vail, Colorado as one of the nation’s preeminent skiing destination—opened King Keyser to outfit Midwesterners with quality ski equipment and expert advice. The shop continues to carry on the couple's vision while also embracing innovations in the sport. They have stocked snowboard equipment since 1982 and currently carry a full supply of Burton boards and bindings, K2 boots, Giro helmets, and Anon goggles. Skiing gear is well represented as well, including Völkl skis, Lange boots, Look Nova bindings, and K2 poles.
When not busy equipping riders with proper equipment and rentals, staff members preserve personal gear with in-house maintenance services. The team stone-grinds and waxes skis to enhance glide, and they also provide complete tune-ups to keep snowboards’ motors from breaking down on long trips.