Brazilian Blowouts and Highlights from Lucy Cesena at New Attitude Salon (Up to 55% Off). Four Options Available.

Los Alamitos

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Limited quantity available

Choose from Four Options

  • $99 for a Brazilian blowout ($200 value)
  • $179 for two Brazilian blowouts (a $400 value)
  • $109 for a Brazilian blowout and haircut (a $225 value)
  • $44 for haircut, partial highlights with approximately 6-10 foils, and blow-dry (a $95 value)

Learn more about what’s going on beneath the surface of your strands during this treatment with Groupon’s examination of keratin treatments.

Keratin Treatments: Microscopic Mane Maintenance

Keratin is the molecular building block of human beauty—without this fibrous protein, humans wouldn’t have nails hard enough to polish, tooth enamel sturdy enough to withstand weekly brushings, or hair lush enough to style. Within each strand of hair, chains of keratin can be arranged in different molecular patterns, and this variation is what gives each head of hair its unique texture. For those who find their hair's unique texture a pain to deal with every morning, those keratin bonds can be chemically rearranged with popular salon treatments such as Brazilian Blowout or Keratin Complex.

Stylists apply a keratin-rich solution that finds its way into each hair’s second layer, where it can chemically reprogram hair from an unruly, cigarette-smoking strand into a well-behaved member of the scalp’s society. The heat of a flatiron straightens hair after the serum's application so that as the keratin molecules fuse to each strand, they’ll do so in the right position. Methylene glycol or formalin—which release formaldehyde under heat—typically function as the glue bonding the molecules during and after treatment. The result of all this chemistry is a straighter and smoother look that can last for two months or longer, and, although any heat-based treatment can be taxing on hair, its fortifying effects tend to leave hair glossier and more voluminous than other relaxers do. So although frizz disappears, waves or loose curls can continue to cascade across the shoulders.

Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.

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    Los Alamitos

    10905 Los Alamitos Blvd

    Los Alamitos, California 90720

    562-619-5482

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In a Nutshell

Dispel frizz and lock in smoothness with Brazilian blowouts; highlights and haircuts revamp looks

The Fine Print

Expires 90 days after purchase. Limit 1 per person, may buy 1 additional as gift. Valid only for option purchased. Limit 1 per visit. Appointment required. 24-hr cancellation notice required. For Brazilian Blowout option, extra fee will apply for longer than shoulder length hair. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Upkeep essentials, such as electric toothbrushes and laser hair removal