$10 for $20 Worth of On-Demand Ride Services
Customers use the free Lyft app on their smartphones to instantly request a ride anywhere around town—at recommended rates that are always lower than regular cab fare. Rates depend on location; for example, a ride from Fenway to Harvard Square typically costs around $13, a ride from Kendall to Brookline typically costs around $12, and a ride from Downtown to Kenmore Square typically costs around $8.
Lyft plays the role of being your good friend with a car. Passengers can log into the app on their smartphone, request a ride with tap of a button, see a picture of their car and driver, and be on their way within minutes, safely in the front seat of a quirky, pink mustachioed car piloted by a background-checked driver. Bulit-in reviews ensure that drivers maintain an excellent record in the community, and passengers can charge their phone and pick music. Besides making rides convenient with cashless payments, Lyft rides also make for an economically sound choice—typically, Lyft rides cost around 30% less than traditional taxis. The company has received an array of press accolades—including features by USA Today, Forbes, and the New York Times_—and been featured in a _Conan sketch.