Modern males have approximately 60,000 thoughts per day, almost all of which revolve around whether a barbershop pole is peppermint or spearmint flavored. Savor the sweetness of a new coiffure with today's Groupon: for $15, you get a custom men's haircut at MensDept. (a $32 value).
Dismayed at the dearth of establishments offering modern mane design for men, Kurt Kueffner and a band of veteran haircare pros opened MensDept. as a one-stop destination for image-conscious males. Kurt personally trains each stylist in the principles of proper sideburns and tool-shed-themed small talk, ensuring that each customer receives an enviable cut executed with no-nonsense aplomb. Haircuts only take about 30 minutes and give manly heads a world-class salon scissoring that is observant of individual head shapes and hair types. After garnering attention from Downtown Journal and other publications for a marketing approach devoid of mancentric pandering, the salon quickly racked up repeat clients by focusing on accessible, high-quality service without guy-attracting gimmicks such as billiard tables and souped-up hair dryers with twin Hemi engines.
In David Raccuglia's "Modern Man Portrait Series," impeccably dressed models of masculinity such as Jack Nicholson, Gary Oldman, and Iggy Pop pose in stark black-and-white photographs. The series hangs on the wall of the MensDept. as a reminder of the significant difference proper grooming can make to a man's appearance. It's a difference founder Kurt Kueffner spent 15 years showcasing for salon owners as he toured the country demonstrating men's haircutting techniques to fellow stylists.
When he decided it was time to put that teaching into practice, he opened MensDept., an upscale salon staffed only by stylists who have received at least 60 hours of hands-on, one-on-one training from Kurt himself. They base each cut on the client's hair type and head shape, rather than on meeting the daily mohawk quota mandated by local law. Beyond blending grays naturally into darker strands, the team can rejuvenate hair with customized color or conduct cuts at the client's office on weekdays until 3 p.m.