$10 Donation to Help Purchase Kids' Winter Coats

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In a Nutshell

Donations purchase new winter coats that will be distributed to youth from low-income families throughout the Boston area

The Fine Print

100% of donations go directly to Operation Warm. Donations are automatically applied. All donations matched by an anonymous donor. Must provide full name at checkout. See Grassroots FAQs that apply to this campaign. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The Issue: Number of Children Living in Poverty

In 2011, 32% of children in Boston lived in poverty—a total of 34,000 children—according to data from Kids Count, an Annie E. Casey Foundation project. Many low-income families must forgo purchasing new winter coats for growing children to afford necessities such as food and utilities, which may cause the children to miss school on cold days or put their health at risk.

The Campaign: Providing Winter Coats for Underserved Kids

For each $10 donation to this Grassroots campaign, Operation Warm can purchase a new winter coat for one child from a low-income family. Operation Warm will purchase new, high-quality coats at a discount and distribute them to children around the Boston area with the help of the Salvation Army of Massachusetts. Each additional $20 raised will provide a new winter coat for another child.

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Operation Warm

Operation Warm works with manufacturers to obtain new, quality winter coats at the lowest cost possible, and distributes them to children from low-income backgrounds across the country. Its goals are both to keep children warm and foster self-esteem by providing a first-hand garment in a way that helps preserve their family's dignity. The coats are specifically kid-friendly too, with deep pockets, detachable hoods, an emphasis on durability, and a permanent label that says, "Made Especially for You!" Since its inception, Operation Warm has distributed more than 1.2 million such coats to children in 41 states. It has partnered with groups and organizations such as firefighters, Rotary clubs, universities, and corporations to connect with the children in the greatest need as well as volunteers to help distribute the coats.

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