- $99 for an Ideal Protein weight-loss program for one ($760 value)
The weight-loss program begins with a 90-minute educational seminar and 60-minute one-on-one meeting with a doctor to devise a personalized plan. This is followed by 12 weeks of one-on-one coaching with weekly weigh-ins and measurements, daily video educational emails, a weekly meal plan, and six body-fat tests.
Optimal Health and Fitness
Whenever she strolled down a sandy beach or marveled at the redwoods of a lush forest, LeTa Jussila would be reminded that Santa Cruz was the most beautiful place in the world. It seemed a shame to her that most people spent so much of their days inside houses and offices rather than taking advantage of the diverse landscapes of their surroundings. Inspired, she spearheaded the foundation of Optimal Health and Fitness—a multidimensional outdoor-fitness program.
Today, LeTa and her staff of trainers conduct energetic boot-camp classes at local beaches, forests, and mountain trails. They use the tools of their surroundings as exercise equipment, such as running up park stairs for a cardio workout. Encouraging well-rounded, healthy lifestyles, the instructors also conduct seminars on holistic topics such as stress management and meditation. Nutrition specialists, meanwhile, provide students with balanced meal plans and supervise detoxifying cleanses. The staff also offers various treatments popularized in the East, including traditional Chinese acupuncture treatments and rejuvenating qi gong stretching classes.