To an outside observer, the Pedal On bike looks like a bar that hit the road after coming down with a case of wanderlust. That analysis isn't too far off. Up to 15 partiers pile onto the mobile tavern, powering its motion with the pedals under their barstools and powering themselves with beer, wine, and cocktails they consume at pubs along the way. A sober driver chauffeurs the group around and takes care of the steering, and is also tasked with providing the soundtrack and discouraging the popping of wheelies.