Permanent Makeup at Permanent Makeup by Nellie Novillo (Up to 64% Off). Four Options Available.

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A morning routine typically involves applying makeup, hearing a distant flute, and seeing where it leads you. Be magically made up already with this Groupon.

Choose from Four Options

  • $99 for permanent eyeliner for upper or lower lids ($220 value)
  • $199 for permanent eyeliner for both upper and lower lids ($550 value)
  • $199 for permanent eyebrow makeup ($550 value)
  • $199 for permanent lip-liner ($550 value)

Click to see more information on permanent makeup options.

Permanent Makeup: Forever Fresh-Faced

Permanent makeup makes it easy to exchange your makeup bag for a few extra minutes in bed. Read up on this convenient cosmetic treatment before going under the needle.
Permanent makeup—usually used to define or fill in eyelids, eyebrows, and lips—is essentially a tattoo. But in this case, the lines applied to skin are typically designed not to stand out but to blend in. Using a standard tattoo gun—or as with the SofTap method, a special hand-guided tool—a cosmetic technician implants micropigments made from inert minerals just below the surface of the skin. The artist may create a solid wash of color to make lips rosier or lash lines darker, or may carefully draw in individual strands of hair along the brow.
After Treatment
Unlike summer-camp friendships, permanent makeup usually doesn’t last forever. That’s because the face receives more UV exposure than other body parts, so ink there fades more quickly. Touchup sessions may be scheduled as soon as six months or as long as 10 years after the initial session. As with any tattoo, clients likely will experience a bit of swelling for three to seven days, and the pigment will appear darker than the target shade for about six weeks. There is one post-treatment precaution to take: the minerals in permanent makeup can interfere with MRIs, so you should be sure to inform your technician of any micropigmentation you have as well as the number of magnets you’ve swallowed.
Bonus Points
  • Permanent makeup’s uses go beyond the obvious: in 2007, one artist told Elle that some clients have opted to tattoo already-full brows as a permanent guideline for waxing techs.
  • Cosmetic tattooing isn’t a Western invention. Some of the Maori women of New Zealand are reported to have felt that their elaborate, traditional facial tattoos also kept wrinkles from developing around the mouth.

  • Permanent Makeup by Nellie Novillo

    Licensed dermatologist and aesthetician Nellie Novillo knows that trust is a necessary part of any beauty procedure. She therefore cultivates it with each of her clients, ensuring that they're comfortable before she touches up their eyelids, brows, and lips with permanent makeup. Given her 20 years of experience, she can confidently match different skin tones to their most flattering makeup colors, and guarantee that her work will never smudge or come off after a particularly long shower. In fact, her reputation for gorgeous results attracts fellow aestheticians to classes where she teaches her techniques.

    In a Nutshell

    Aesthetician with more than 20 years of experience outlines eyes, fills brows, and defines lips with permanent-makeup techniques

    The Fine Print

    Expires 90 days after purchase. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per visit. Valid only for option purchased. Appointment required. Merchant's standard cancellation policy applies (any fees not to exceed Groupon price). Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

    Experiences that can impart a more youthful appearance