Inside everyone is a hero just waiting for the chance to shine. SuperflyKids' collection of customizable, American-made capes, masks, shirts, and cuffs brings out everyone’s inner superfolk without requiring them to test their strength against a locomotive. Soon-to-be heroes can choose their favorite color, then select one emblem from seven options. Shirts and capes can be emblazoned with a letter to complete a fully customized logo designed to strike fear into the hearts of evildoers and to remind them that the hero's name doesn't start with a hash mark. The outfit creator also fashions special capes that benefit a selected charity with every purchase, such as the Princess Alexa Foundation, a nonprofit organization that donates playful dress-up outfits to ill children.