The Print My Watercolor studio sprang up on the streets of SoMa, San Francisco, beginning as a boutique that thrived within a lively community of art and culture. There, a staff of skilled digital artists fashioned custom watercolor prints, transferring expertly retouched photographs of tropical landscapes and childhood memories onto quality, archival paper using oil-based ink and Giclee printmaking technology. Today these artists have extended their reach across the country, binding their richly textured watercolor prints to handsome wooden bars equipped with a sturdy leather strap at the top before shipping them out. This strap makes it easy for recipients to immediately hang a family portrait above their mantel or a picture of a clown directly outside a child’s window. Print My Watercolor’s online apparatus also enables customers to upload their images instantly and pick from a variety of print sizes and styles, such as black-and-white or sepia.