Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience. When you buy local, you build local, and deepen your connection to your own community.
Strengthening the community begins by supporting and visiting local businesses like this one. To learn more about this business, check out their website or simply stop by, say hello, and discover—or rediscover—all that this business has to offer.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Rhonda at Salon D'Elegance
Hair Conditioner: Ticket to a Molecular Makeover
Your hair’s sure to feel silkier once your stylist conditions it—learn why with Groupon’s close-up look at conditioner.
Although human hair may look smooth, each strand's outer layer—the cuticle—is actually quite rough. Under dry conditions, the tiny scales that cover its surface become raised and brittle, causing hairs to tangle and lose their shine. Conditioner aims to correct this problem by bonding a particular class of molecules, called cationic surfactants, to the cuticle. This is possible because keratin, the protein that makes up most of the hair shaft, bristles with negative ions, which attract the positively charged surfactants, coating each thread in a thin film that weighs it down and reduces frizz. (The negative charge of keratin is also what causes static whenever positive ions are stripped from the hair—the static that makes it possible to stick a balloon to the wall or to power a miner's headlamp.)
The other ingredients in conditioner don't always need ions to do their jobs well. Humectants suck in water from the surrounding air, thereby moisturizing the hair, and oils simply penetrate the cuticle. Glossers coat the hair with light-reflecting polymers, increasing shine, whereas other ingredients raise the acidity level of the conditioner, which helps protect the hair's protein structure.