Beauty is subjective, unless you're talking about a slam dunk or the second stanza of the Portuguese national anthem. Become an undisputed beauty with this Groupon.
Choose Between Two Options
- $99 for one keratin smoothing treatment (a $350 value)
- $179 for two keratin smoothing treatments (a $700 value)
Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.
Former celebrity hairstylist Rico Villalba-Navarette came back to the beauty industry after fighting cancer because he wanted to "create beauty for those that forgot how beautiful they are within and on the outside." As the current creative director at Salon NV, a J Beverly Hills concept salon, he has teamed up with various experienced stylists and aestheticians to do just that. The team paints on color with balayage highlights and brightens tips for an ombre effect. They smooth strands with keratin, help brides glow with makeup application, and use J Beverly Hills products to give each client damage control or achieve the type of perfect finish not seen since Willy dove over the animal-rights activist disguised as a little boy.