Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience. When you buy local, you build local, and deepen your connection to your own community.
Strengthening the community begins by supporting and visiting local businesses like this one. To learn more about this business, check out their website or simply stop by, say hello, and discover—or rediscover—all that this business has to offer.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Shirin Salon's eponymous founder earned her first cosmetology degree at the prodigious age of 14 before gathering diplomas from L'Oreal, Schwarzkopf, and Vidal Sassoon and opening her own shop in 1987. Today, Shirin and her team of stylists pamper coifs and visages with salon services that include haircuts for men and women, vibrant highlights, and relaxers. Threading and wax technicians absolve bodies of unwanted bristles, and natural-looking eyelash extensions add a flirtatious flutter to attract potential mates and mistaken butterflies. Bridal packages enhance the most striking features of spouses-to-be with makeup, manicures, and gravity-defying updos. Crystals dangle from wall sconces and ceiling lights, casting the salon's white orchids and black-and-chrome chairs in a soft, twinkling glow.
9875 South Santa Monica Boulevard
Beverly Hills, California 90212Get Directions