How to Write a Business Plan or DIY Marketing Workshop, or Box of Four Cupcakes from Sweet Revenge (Up to 46% Off)

West Village

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In a Nutshell

Entrepreneur teaches aspiring small business owners how to craft a business plan and execute their own public relations

The Fine Print

Expiration varies. Limit 1 per person. Valid only for option purchased. No refunds available. Take-home cupcakes that come with the class are available on day of class only. Classes cannot be rescheduled. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Choose from Three Options

  • $75 for the How to Write a Business Plan for small business workshop on Saturday, September 28, and a box of four pre-packaged cupcakes (up to a $139 value)
  • $115 for a DIY Marketing & PR for Small Business class on Saturday, October 19, and a box of four pre-packaged cupcakes (up to a $213 total value)
  • $9 for a take-home box of four pre-packaged cupcakes (a $14 value). Click to see the cupcake menu.

In the September workshop, entrepreneur Marlo Scott breaks down each step to crafting the kind of strategic business plan that can win financial backing, using her own successful business proposal as an example. The October workshop examines low-cost approaches to giving your small business a strong brand identity and then marketing it via social media, newsletters, online promotions, press releases, and story pitches to media outlets. Class participants sip coffee and snack on pastries during each two-hour workshop. At the end, Groupon customers depart with a box of four pre-packaged cupcakes. All workshops run from 8 a.m. to 10 a.m.

Sweet Revenge

Wine. Beer. Cupcakes. If you think one of those things doesn't belong, Marlo Scott is out to prove you wrong. At Sweet Revenge, she not only serves all three, she creates wine and beer pairings for her internationally inspired desserts. The idea's garnered plenty of attention, with Scott landing appearances on the cover of Entrepreneur magazine and on shows with Martha Stewart and Bobby Flay.

Although the cupcakes came first, customers can also imbibe the beers alongside unique savory varieties such as jamaican curry with chickpeas and ricotta or chorizo. These are complemented by a lineup of other brunch, lunch, and late-night dishes—which include red velvet Belgian waffles with whipped cream cheese or signature burgers with crispy rosemary potato haystack. An internationally-inspired dinner menu debuts in the fall of 2013. Dishes can be consumed on Sweet Revenge's rustic wood tables or along a sleek communal bar.

Small treats such as cupcakes, magazine subscriptions, and deli punch cards