Former Major League Baseball player and Saint Louis native Bobby Keppel believes there's much more inside a man's head than women and workouts. That's why he cofounded The 9s magazine, which devotes itself to presenting portraits of men as "leaders, role models, and heroes." The magazine profiles inspiring men and women from around the city and keeps things local with a roster of Saint Louis events and happenings.

As part of its mission to "make better men," The 9s offers practical advice on everyday topics such as pitching a tent, calculating a golf handicap, or coping with hair loss. It also compiles product profiles on everything from cars to razors to running shoes. Men can learn which singing-fish ties not to wear this season in the style section, or read up on the latest grilling techniques and cocktail recipes in the food and drink features.