Eating healthfully, like understanding Shakespearean innuendo or making your horse a senator, has become increasingly difficult in the modern world. Find old-fashioned simplicity with this Groupon.
Choose from Three Options
- $24 for 12 months of your choice of one dinner plan, including classic, vegetarian, or gluten-free online meal planning (a $49 value)
- $29 for 12 months of classic only online meal planning, including a six-week lunch plan and a mini-lunch-planning e-book (a $62 value)
- $59 for 12 months of unlimited access to each classic, vegetarian, and gluten-free online meal plans for dinner and classic meal planning for lunch (a $159 value)
Every Friday, The Fresh 20 posts a meal plan for five healthful dinners. The plan includes a shopping list of 20 ingredients, estimated costs, simple recipes, and ideas for leftovers, and nutritional data for every meal. The meals are kid friendly and designed to feed a family of four. The grocery estimate is approximately $75 per week, or $3.75 per serving. Vegetarian, gluten-free, and lunch meal plans are also available.
The Fresh 20
One tax season, working mom Melissa Lanz tallied up the year’s receipts for takeout and convenience food and was stunned by the total. She recalls, “Our busy, unorganized lifestyle had driven us to spend the cost of a new car on takeout.” On top of that, she felt sluggish and unhealthy. A little online searching made her see that common wisdom held that one must choose between fast or healthy. Unconvinced, the one-time Internet marketing executive left her job and began tinkering with recipes. As she worked, three main priorities became clear: healthy and seasonal ingredients, simple recipes, and kid-friendly meals. After enlisting help from gluten-free expert Karen Fine, author of the website Fine Cooks…Everything Gluten Free, The Fresh 20 meal-planning service was ready to go live.
The set-up is simple: every Friday, the expert staff posts 20-ingredient grocery lists and recipes for five meals in classic, vegetarian, or gluten-free categories. The grocery lists eschew preservatives, processed foods, and frozen ingredients in favour of seasonal items that are good for you and the environment. Every recipe piggybacks off the others, so every item on the list creates balanced meals without waste. The list also includes estimated prices, which helps families balance their budgets or train for future appearances on The Price is Right. After following a quick recipe simple enough that kids can help, families gather around the table to enjoy diverse meals such as flank steak tacos, shrimp linguine, and butternut-apple bisque. Melissa also authored The Fresh 20 Cookbook, incorporating these same principles into the crafting of over 125 additional recipes. At the end of 2011, only two years after Melissa started The Fresh 20, In Style magazine toasted the entrepreneur for creating one of the web’s “genius sites that make your day easier and better.” She has also been featured in the New York Times, USA Weekend, Shape, and Prevention Magazine.