At first, the Aztecs punished their enemies by pouring hot chocolate down their throats, until the proud warriors found out their foes actually liked it and promptly switched to molten gold. Relive the pleasure of those lucky few conquistadors with today's Groupon: for $20, you get four tickets to the museum experience (up to a $40 value) at The Hershey Story, The Museum on Chocolate Avenue in downtown Hershey.
Tantalizing historically savvy sweet teeth, The Hershey Story takes visitors on a voyage through the life and times of Milton S. Hershey, founder of one of the nation's most prominent chocolate empires. During each visit, guests wind down pathways of milky memories spanning more than 150 years, chronicling Milton S. Hershey’s rollycoaster ride of success, from failed businessman to the candy king who transformed chocolate from a luxury treat into an everyday occurrence and delicious building material.
Peruse a slew of exhibits, including Hershey's innovative production techniques and how the brand flourished beyond its candy-bar identity. For an additional fee, those seeking a more active approach to their chocolate schooling may pay a visit to the make-your-own chocolate lab ($7.50–$10 per person) or The Countries of Origin Chocolate Tasting ($9.95 per person). Commemorate the afternoon of sweet stalking with a closing trip to the museum shop, where edible treasures and souvenirs abound.
The Hershey Story, The Museum on Chocolate Avenue has been spotlighted in the New York Times and the Patriot-News. It has also been featured on Examiner. Four Yelpers give it an average of five stars, and TripAdvisors give The Hershey Story an average of four owl eyes.
- The museum also displays important tools of chocolate-making: a machine that wraps Hershey’s Kisses and a device called a conche, which refines the cocoa, milk and sugar. – Dave Caldwell, New York Times
- The exhibits detail the steps Milton Hershey took to make his idea into one of the largest chocolate companies in the world. – Christina Stetler, Examiner
The Hershey Story, The Museum on Chocolate Avenue
Milton S. Hershey, founder of the Hershey chocolate dynasty, gave the world more than just his signature bars of sweet, rich chocolate. He also built the town of Hershey, Pennsylvania, and laid the foundations for its future, providing public education for residents and preserving collections of Native American and Pennsylvania German artifacts.
Visitors to The Hershey Story, The Museum on Chocolate Avenue learn about Hershey's entire legacy, perusing exhibits such as Failures to Fortunes, which details his impoverished childhood and later success, and Sweet Innovations, which showcases his creative chocolate-making practices, such as his unique approach to milk chocolate. Guests can make truffles and other confections to feed their pet chocolate bunnies during the hands-on Chocolate Lab, or they can stop by Café Zooka to taste flights of drinking chocolates sourced from Africa, Indonesia, and other locations around the world.
What some people are buzzing about:
85% of 458 customers recommend
“The chocolate was shots of chocolate from different countries - very enjoyable :) The museum was fun and had some interactivity for kiddoes.”
“The groupon price was great but I wouldn't pay full price to go.”
“Our kids didn't do the chocolate lab...times sell out fast! But they still had a great time and they' have other hands on experiences available at no added charge as...”
“Our kids didn't do the chocolate lab...times sell out fast! But they still had a great time and they' have other hands on experiences available at no added charge as opposed to the chocolate lab which is an added fee”
63 W Chocolate Ave.
Hershey, Pennsylvania 17033Get Directions