Three wolves howling at the moon: it’s an image that’s become a cultural phenomenon, ironically capturing the hearts of various online communities, becoming one of the best-selling items ever on Amazon, and even being worn by Dwight Schrute on The Office. But it all started at The Mountain. Here, teams of veteran apparel designers emblazon tees with highly detailed images that break free from the blandness of the single-color shirt. From adorable dogs and mythical dragons to roaring motorcycles and brave military heroes, each tee, tank top, sundress, and sweater bursts with action and brilliant color. Bucolic nature scenes and cute animal faces exude serenity, whereas fearsome predators and birds of prey capture the eye with hyperbolic ferocity. The online inventory showcases a wealth of vibrant designs, such as the psychedelic crossed-guitar motif from resident artist Tie-Dye Steve and the aforementioned Three Wolf Moon which was recently awarded the honor of becoming the Official Flag of the Internet.

In addition to its striking motifs, The Mountain crafts each shirt with a deep sense of responsibility to the community around it, constructing, developing, and printing garments from mostly American-grown organic cotton in a factory in Marlborough, New Hampshire. Dedicated operations managers ensure the shipping supply chain keeps the company’s carbon footprint as faint as possible. Additionally, water-based inks and organic dyes ensure the safety and comfort of both the wearer and the environment itself.