Last summer, teens and adults planted roses, violets, and lavender at more than 20 gardens throughout Chicagoland. In addition to beautifying urban spaces, these flowers were used to create the first vintage of Tru Blooms Chicago’s women’s perfume. To plant and harvest the plants for this natural, limited-edition fragrance, Tru Blooms Chicago and its partners trained more than 150 local Chicagoans in urban farming, providing transitional employment for ex-offenders, high school students, and other under-employed community members.
Help Tru Blooms Chicago continue to beautify urban spaces and foster job creation in Chicago with this Grassroots campaign: for $49, you get one 3.4-ounce bottle of women’s perfume made from flowers grown throughout the city last year. Each bottle of this limited-edition fragrance comes etched with a number, from 1 to 2,150.
In addition to planting flowers in existing gardens, Tru Blooms created new gardens at typically unused spaces, adding flowers between sidewalks and roads. The roughly half-acre of garden space in Grant Park, managed by Tru Blooms’ partner Growing Power, saved taxpayers some $40,000 in landscaping and maintenance fees, according to Crain’s Chicago Business.
Tru Blooms’ partnerships with various organizations were a vital aspect in creating the perfumes and providing job training and employment for community members. Along with the help of Growing Power at the Grant Park gardens, the Chicago Botanic Garden’s Windy City Harvest program provided young adults with hands-on urban farming and business skills, while Growing Home trained and provided transitional jobs for Chicagoans who face barriers to employment, such as former convictions. Additionally, NeighborSpace helped coordinate gardeners as they maintained plant life along roadsides and sidewalks of existing neighborhood gardens.
See how Groupon helps you discover local causes and lend a helping hand at the Groupon Grassroots blog.