The feel of organic fabric against the skin is light and reassuring, like a breeze from the ocean or a neck rub from someone wearing a marshmallow on every finger. Wrap yourself up in this Groupon.
- $15 for $30 worth of environmentally-friendly clothing, home goods, and toys
Ask Shawn Slome, and he'll tell you that pretty much everyone feels good when they walk into Twig: the customers, the staff, and of course, the owner himself. That's because the shop only sells environmentally friendly products, and every shirt or frying pan helps support green and fair-trade practices.
The seeds for Twig were planted decades ago, when Slome's passion for activism was jump-started by the 1970 Earth Day celebration. Fast forward to 2007 when Slome opened Twig, leaving behind his career in the outlet-clothing world. As Slome told US News in 2010, "It feels like my business [now] has more purpose than money alone or profit." Additionally, Retailing Insight selected Twig for a feature story based on its credentials as an approved member of Green America Business Network and for its independent retail trade reputation. Publication readers also crowned the store Best Environmentally Friendly Store for the past four years via its independent weekly poll. The eco-savvy staff members share their boss's enthusiasm. They happily tell customers all about their favorite products, which might include homemade chocolates from Roland's or quirky animal hats from Andes Gifts, and they know exactly where everything comes from. Buyers also check that their retail partners maintain fair labor practices and provide a safe work environment for their employees. Though stringent, this process has filled the shop's aisles and shelves with clothing, kitchenware, and other home goods. At the back even lies a kids' section with stacks of blocks, games, wood instruments, and other toys.
Twig's altruism does't hinge entirely on its retail sales. The shop also hosts fundraisers for local charities, non-profits, and other organizations that could easily have a place on Mother Nature's speed dial.