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Fragrances and Cosmetics at Ultra Fragrances, Inc. (45% Off).

Ultra Fragrances, Inc.

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$20 45% $9
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In a Nutshell

Fragrances from top designers alongside skincare products, makeup, moisturizers, shampoos, and cosmetic tools

The Fine Print

Expires 90 days after purchase. Limit 1 per person, may buy 1 additional as gift. Valid only for option purchased. Limit 1 per visit. In-store only. Not valid for sale items. Cannot combine with other coupons or promotions. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Mathematicians have worked to find a formula for beauty, but the best they have done is make a scatterplot that looks like Snow White. Be the fairest one of all with this Groupon.

Mathematicians have worked to find a formula for beauty, but the best they have done is make a scatterplot that looks like Snow White. Be the fairest one of all with this Groupon.

The Deal

  • $11 for $20 worth of fragrances and cosmetics

The Sense of Smell: Nasal Nostalgia

A pretty aroma is more than just a pleasant smell—it may also remind us of precious moments in the past. Read on to learn more about how the sense of smell and memory intertwine.

The sense of smell might not be the primary sense in humans—it isn't as powerful, say, as sight or our sense of regret—but it’s the one most likely to elicit an emotional response. That’s in part because the olfactory bulb, the organ responsible for smell, is located very near both the amygdala, the emotional center of the brain, and the hippocampus, which is associated with memory. More than any other stimulus, a smell can transport a person back to a precious childhood moment, such as the first time they smelled fresh-cut grass or marshmallows toasting over a crackling campfire.

Beyond lying so close to key parts of the brain, olfaction may have another reason for recalling such vivid memories, in that it's the first of the five senses to fully mature. As a result, researchers at Stockholm University found, most of us tend to associate smells with moments from our early childhood—whereas a certain visual cue, for example, might only remind us of our teens. Moreover, the first aroma we associate with a person or moment tends to be the one that sticks. As Dr. Rachel Herz of Brown University told the New York Times, "With a phone number, if you get a new one, a week later you may have forgotten the old one… with smells, it’s the other way around. The first association is better than the second.” So when you meet somebody new, wearing a pleasing perfume or cologne can do more than cement a good first impression—it may also ensure that that impression lasts long after you’ve said your goodbyes.

Ultra Fragrances

Ultra Fragrance not only stocks a staggering array of perfumes, skincare products, and makeup lines, its staff members help navigate the selection with a slew of online suggestions. A trend-tracking blog points out the scents and unguents recommended by magazines like InStyle and Cosmopolitan. Makeup gurus even share reviews and how-to-wear tips for specific products. With Ultra Fragrance's database of fashion analysis, customers can browse products from brands like Gucci, Donna Karan, and Dermalogica with confidence.

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    Ultra Fragrances, Inc.

    1590 Oakland Rd

    Ste B122

    San Jose, CA 95131

    +14084410941

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