IQ Test, Learning-Disability Testing, or Counseling Sessions at West Psychological Services PLLC (Up to 60% Off)

Old Binghampton Neighborhood Association

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Choose from Three Options

  • $299 for IQ test and score ($750 value)
  • $390 for IQ and academic testing for learning disabilities ($950 value)
  • $69 for two one-hour counseling sessions for children with behavioral disorders ($170 value)

The Psychology of Memory: Forging Pathways Through the Brain

One thing kids definitely need to bring to class is a working memory. Read on to explore the process by which memories are embedded into our brains.

The capital of New Zealand. Last year's Oscar winner for Best Actress. Can you bring these names to mind, or do they feel like they're just out of reach, dancing on the tip of your tongue? In fact, cognitive psychologists formally describe this phenomenon as a TOT—tip-of-tongue—state, and it can help illustrate the complex processes that occur (or fail to) as the brain embeds and retrieves information for later use.

One thing that a TOT state tells us is that memory is not a matter of sending a search query into the brain's depths and coming back with a complete unit of experience (i.e., having studied New Zealand in sixth grade) that we'd once filed away. Different parts of memories are stored in different regions throughout the brain, depending on their nature—words, for instance, are not kept in the same place as faces. That storage system gets kicked into gear as each thing we see, touch, smell, and hear is processed by our sensory and short-term memories, where the information is mulled over for a few seconds and either discarded or transferred to long-term storage. Through rehearsal, or repetition, a short-term memory becomes a long-term one, where it resides among our most deeply embedded recollections: a wedding, the birth of a child, the words to our favorite mattress-store jingle.

Acquiring new skills creates additional pathways, which—like ruts in a dirt road—grow deeper with repeated use. Likewise, learned skills can disappear following periods of neglect. Over time, the brain prunes unused connections, which helps to explain how you can forget a second language once you stop speaking it regularly.

Some memories, however, seem impossible to forget. This typically happens when a memory is associated with a heightened emotional or physical response. "Where were you when JFK was assassinated?" is a question any baby boomer likely will have an answer to. In a classroom, teachers can use these physical and emotional associations to their advantage, teaching material with hands-on methods that stimulate different regions of the brain to create an abundance of connections between memory and knowledge.

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    Old Binghampton Neighborhood Association

    2600 Poplar Avenue Suite 200

    Memphis, Tennessee 38112

    901-359-9499

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In a Nutshell

Licensed psychologist administers tests for IQ or learning disabilities or provides counseling for kids with behavioral disorders

The Fine Print

Expires 90 days after purchase. Reservation required, 48 hour advance notice required. Merchant's standard cancellation policy applies (any fees not to exceed Groupon price). Limit 1 per person, may buy 1 additional as gift. Limit 2 per household. Valid only for option purchased. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

In and Around Memphis

Choose your deal:
I.Q. test and score
$750 list price - 60% off - Save $451
$299
I.Q. and academic testing for learning disabilities
$950 list price - 59% off - Save $560
$390
Two 1-hour counseling sessions for children with behavioral disorders
$170 list price - 59% off - Save $101
$69