Without a variable workout, exercise quickly becomes nothing more than a Sisyphean routine of lifting boulders, running up hills, and running away from sudden boulder avalanches. Break out of your routine with today’s Groupon: for $25, you get 12 women's boot-camp classes from Virginia Beach Adventure Boot Camp (a $198.96 value). Boot-camp sessions take place at Bishop Sullivan Catholic High School from 5:30 a.m. to 6:30 a.m., and at Lynnhaven Middle School park from 9:30 a.m. to 10:30 a.m.
Certified boot-camp coaches push women of all fitness levels to burn away the vestiges of inactive lifestyles in classes that span a variety of strength and cardio workouts over the course of four weeks. Personal barriers fall by the wayside during one-hour workouts that put steely resolves to the test with short-distance running, core conditioning, fitness kickboxing, and similarly high-intensity exercises. Muscles quickly marbleize as they pump their way through each day’s workout, giving ladies the confidence to wear strapless dresses or challenge famous sculptures to fisticuffs. New four-week programs constantly pop up on Virginia Beach Adventure Boot Camp’s annual calendar, with morning classes currently held at two locations and evening classes coming in the spring. Coaches ask that students bring along exercise mats, small hand weights, water bottles, running shoes, and grizzly-bear cubs to wrestle at the conclusion of each class.
Groupon Says
The Groupon Guide to: Advertising Soup
In this economy, soup isn’t going to sell itself. Only the perfect commercial is going to get those cans flying off the shelves. But what are the elements of a good soup ad?
The setting can make someone immediately yearn for a bowl of the hot stuff. Good settings include:
• A wealthy person’s farmhouse glowing warmly in a snowy wooded area (farmhouse should show no signs of actual farming)
• A small but cozy shack standing on a craggy cliff over a violent sea
• A bread factory
The main character is the viewer’s connection to the soup. It should be:
• A loving yet endearingly inept dad. He is in decent shape, not too handsome, and wearing a sweater and/or tucked-in collared shirt.
• A Victorian sailor’s wife. She is pale and beautiful, yet jagged. It has been a hard life.
• A bunch of working-class bread-factory guys who are hungry but tired of all this dry bread.
The story of the ad then whips the potential customers into a soup-eating frenzy by depicting:
• The dad’s son playing in the snow. The dad wants his son to love him but he cannot prepare a meal on his own. He makes the son soup, and the two bond over a game of checkers in front of a fireplace. Mom does not interfere.
• The wife gazes longingly at the sea during a windy, daytime rainstorm. She misses her husband’s warm, hearty arms but finds solace in a thick chowder that possesses those same qualities. Just as she finishes her bowl the husband kicks down the door. He has returned from his voyage and he has brought her many exotic hats.
• The bread-factory guys make some soup and have a crazy party wherein they dip the dry crusty breads into the steaming bowls with much joviality and merrymaking. What a day they’ve had.
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