Amid the gentle babbling of an outdoor waterfall, the Simpsons are snapping pictures. Here, in their studio’s scenic outdoor garden, Photoart by Simpson’s two generations of photographers exert decades of expertise as they capture kids at play, families in celebration mode, and moms-to-be using their stomachs as book stands. Inside the studio, natural light streams into photo sessions, illuminating the artistic poses Andrew stages or the spontaneous turns of Arlene’s lens. To ensure that clients receive the photo shoot they’re looking for, the Simpsons invite subjects to consult with them prior to the shoot, making any stylistic requests before the session begins. Once cameras have been packed away, clients can memorialize their newly captured selves via framed and mounted prints.
As she moved up the ranks from copywriter to editor to executive recruiter for numerous Fortune 500 companies, JC R?sum?s founder J. Melissa Cooper wrote millions of words and refined hundreds of r?sum?s. Today, she uses that experience to lead a band of staffing- and recruiting-savvy wordsmiths, who craft new r?sum? from scratch, tune up existing ones, and draft cover letters infused with interview-attracting pheromones. Without the use of templates, these professional r?sum? writers compose custom documents for a variety of workforce ranks?from tenderfoot to VP?and federal specialists focus on r?sum?s for government agencies. The company maintains a 99.4% client-satisfaction rate, and the founder and her proofing team diligently review drafts for quality control.
One tax season, working mom Melissa Lanz tallied up the year?s receipts for takeout and convenience food and was stunned by the total. She recalls, ?Our busy, unorganized lifestyle had driven us to spend the cost of a new car on takeout.? On top of that, she felt sluggish and unhealthy. A little online searching made her see that common wisdom held that one must choose between fast or healthy. Unconvinced, the one-time Internet marketing executive left her job and began tinkering with recipes. As she worked, three main priorities became clear: healthy and seasonal ingredients, simple recipes, and kid-friendly meals.
The set-up is simple: every Friday, the expert staff posts 20-ingredient grocery lists and recipes for five meals catered for one person. Recipes include gluten-free, vegetarian, and dairy-free varieties for those with special diets. The grocery lists eschew preservatives, processed foods, and frozen ingredients in favour of seasonal items that are good for you and the environment. Every recipe piggybacks off the others, so every item on the list creates balanced meals without waste. The list also includes estimated prices, which helps balance budgets or train for future appearances on The Price is Right. The Fresh 20 for One diverse meals include recipes such as flank steak tacos, shrimp linguine, and butternut-apple bisque. Melissa also authored The Fresh 20 Cookbook, incorporating these same principles into the crafting of over 125 additional recipes. At the end of 2011, only two years after Melissa started The Fresh 20, In Style magazine toasted the entrepreneur for creating one of the web?s ?genius sites that make your day easier and better.? She has also been featured in the New York Times, USA Weekend, Shape, and Prevention Magazine.
Smashing Resumes treats the job search as a sales process, envisioning the job seeker as a product, the resume as a sales sheet, and the prospective employer as a consumer. The staff of certified writers has used this approach to compose more than 15,000 resumes for employees new to the work force, experienced professionals, and CEO-level candidates. Unlike an overseas corporation specializing in uncompleted memoirs, all the writing is done by an in-house team that's well versed in pointed turns of phrase to effectively convey your message.
The team is also familiar with the human-resources industry, and to take the intimidation out of getting started, the staff demonstrate creative ways to showcase your experience. In addition to composing resumes from scratch, Smashing’s wordsmiths trim down existing works. They shape them into clean, effective summaries in an attractive format while pointing out areas lacking in information, prompting clients to provide specific information with questions such as "How many genies did you put in lamps?" Representatives can be reached by phone or through chat and live web sessions to address any lingering concerns, and also assist with the job-hunting process via online webinars.
Some of the most successful business ideas are born at kitchen tables, inside home offices, or in the car. Nurturing these nascent plans, however, can be a bit more challenging. Housework, kids, and long commutes to big-city office spaces pry fledgling CEOs away from their work, and these one-person corporations can lack a key element for success: collaboration.
SwitchCube aims to fill this void. The business fosters a community of independent entrepreneurs, contractors, and other professionals who work together within a shared space, either collaborating on projects or simply lending each other advice. In addition to ideas, the group also shares professional amenities, including printers, coffee, and ample oxygen. Members can also rent out a boardroom for important meetings and access designated rooms for long phone calls. With several plans available, they can make use of the space for a single day, a few days a month, or full time.