In 1962, a nascent surfing culture drove hordes of teens to the beach and spawned pop iconography in the form of The Beach Boys' debut record, Surfin' Safari. That same year, the Richards family began a surfing expedition of their own, outfitting explorers of the Pacific waves under the banner of Val Surf. The shop has remained a family-owned haven of board-sports gear and apparel ever since, boasting bragging rights as the first-ever dealer of Quiksilver products and a partner with Burton Snowboards from its inception in 1977. Like beavers with master's degrees in woodworking, the staff’s passion is its profession, with surf-, snow-, and skate-enthusiast employees ready to match guests with proven brand-name gear from Volcom and Billabong or lesser-known offerings from up-and-comers such as Fourstar Clothing and RVCA.
Within Bogey Bob's Golf Center's indoor studio, golfers improve their skill sets with indoor practice, instruction, and merchandise to pair improved swings with the latest clubs and equipment. Once a decorated player on the junior circuit, resident ace and owner John Cummings imparts hard-won golf wisdom to clients in lessons conducted within the center's indoor driving range, practice green, and rabid-turtle-infested water hazard.
The center boasts video swing-analysis technology, which allows pupil and pedagogue alike to study the science of their swings as computers provide data such as swing tempo, launch angle, distance, and club-head path. With a slew of clubs from the game's top brands, clients can find a much-improved replacement for the rusting short irons and oversize bananas currently populating their golf bags.
Yoga Elements improves strength and flexibility while relaxing the mind with personalized instruction designed for all levels of experience. Led by instructor Karen Hartstein inside the calming studio at Newbury Park Martial Arts Center—complete with a mountain-range wall mural—students are guided through techniques tailored for a variety of goals, from reducing back pain to achieving the inner calm needed to perform a handstand. Karen sports more than 20 years of experience and also offers private yoga instruction, reiki, and Thai massage.
A full-service bike shop embracing road, mountain, and casual riders alike, Santa Monica Mountains Cyclery suits every whim and riding style, from its mechanics performing basic repairs or complete system overhauls to its supply of custom-built frames and wheels. Two-wheeled mounts from brands such as Trek, Jamis, and Knolly wag their handlebars from racks along the wall, and the shop rewards new adopters with a slew of perks, from free tune-ups for a year to unlimited cups of coffee for owners and hot WD-40 for bikes. In addition, 5% of all pre-tax profits help benefit organizations dedicated to preserving California’s natural gems and cycling havens, such as the Santa Monica Mountains Fund and the Mountains Restoration Trust.
GolfTEC's thirteen locations in the Los Angeles area, all staffed by experienced golfing professionals and computers who’ve sworn allegiance to the Three Laws of golfing robotics. Motion sensors and high-speed cameras monitor your swing and break down your form on a high-definition video display. GolfTEC’s certified teaching professionals point out your flaws, strengths, and coach you on how to permanently improve your game, from tee to green. Sensors chirp with approval when you’ve executed a perfect stroke or cracked an especially witty golfing joke.