Casablanca Video, like the Warner Bros. classic for which it was named, has become is a special ritual for local film buffs. The business was opened in 1982 by self-described "fan boy" Jon Lord, who at the time stocked only 150 movies. As the 1980s betamax tapes evolved into 1990s VHS, the shop's vibrant atmosphere and knowledgeable staffers gained the respect of renters. Loyal customers and Jon's commitment to serving up interesting titles from off the beaten path of Hollywood resulted in a rapid expansion. During one stretch, the business doubled in size annually for six straight years thanks to booming membership rolls and constantly self-replicating Ernest videos. Today, Casablanca thrives as a grand buffet catering to all filmic tastes, frequently garnering a top place on Fast Forward Weely magazine's readers' choice list. No fewer than 30,000 titles saturate aisles teeming with new releases, classics, and art-house fare—many available on current platforms such as DVD and Blu-ray as well as bygone movie formats.