Upon entering Me First Fitness, awarded the 2009, 2010, 2011 and 2012 Diamond award for Best Boot Camp from News Advertiser, guests notice a distinct absence of rows of people doing the same exercises over and over on the same machines again and again. Here, patrons battle their own body weight with TRX suspension cords, swing kettlebells, jump rope, and pummel punching bags to whip into shape. The staff of certified and specialized trainers pushes patrons to achieve healthy lifestyles through personal-training sessions and high-intensity boot-camp classes. They boast that no two workouts are the same, preventing minds from getting bored and bodies from becoming accustomed to the movements, thus rendering workouts less effective. To supplement their body-sculpting workouts, the trainers motivate guests to change their diets, equipping them with healthful meal plans and recipes, and raiding secret storage lockers full of Twinkies.