The whimsical rhymes and quirky cartoons coloring most greeting cards are occasionally amusing, but their stock sentiments and broad jokes engender little intimacy. Pear Tree Greetings curates a deeper connection by stocking an online store with hundreds of customizable greeting-card designs, nearly all of which are constructed from 100% post-consumer materials. Uploaded photos personalize traditional cards or unconventional booklets shaped like strings of holiday lights, which landed Pear Tree in the pages of the Wall Street Journal. Cards come printed on a 100-pound matte card stock that can be coupled with magnets, napkins, and address labels celebrating birthdays, graduations, and weddings. Since there’s no charge for double-side printing, graduation announcements can easily detail party logistics and wedding invitations can list the funniest things to shout when the officiant asks if anyone has objections.