Callaway goes beyond minting high-performance golf clubs and gear—it actively pursues new technologies to ensure its products are of the highest quality, and that golfers are selecting the right equipment to match their playing style. At Callaway Golf Learning & Fitting Centre, golf experts employ the Callaway performance-analysis system, which combines computer analysis and high-speed digital photography to break down a player’s swing, a technology that has helped Phil Mickelson and Ernie Els. Data recorded during these swing sessions includes club-head speed, angle of attack, and launch angle. This information allows the professionals to generate personal specifications for custom clubs or elective surgery to attach a hybrid club to the client's right arm.
At the end of a session, clients take home a personalized booklet of the swing photos. Later, they can go online to review their swing by looking at a full-motion video or freeze frames, which can reveal key details about how post-swing pirouettes interfered with swing mechanics.
Part of the proceeds from each club-fitting session benefit the Jennifer Ashleigh Children’s Charity, which helps families with the expenses surrounding a child’s chronic illness.
The Canadian Professional Golfers' Association–certified golf instructors at Billy D's Golf Center mould swings and help aspiring golfers finesse the finer points of their game at a fully equipped facility encompassing 52 outdoor hitting stalls and grassy areas. In an enclosed four-bay teaching area, golf pros Daryl Patrick, who competed in the Malaysian PGA Tour, and Luke McKenzie, winner of the 2005 Ontario Spring Open, instruct pupils on mending hooks, saving slices, and willing balls into holes with elaborate tribal spells. Clubs whack and balls fly down 300 yards of lush green fairway, and an artificial putting green strengthens golfers' short game. Fatigued golfers and battered golf balls recoup in a 1,000-square-foot clubhouse, where golf pros fit and repair clubs and cooks serve up food that visitors can enjoy with a side of tree-filled scenery.
Certified by the World Golf Teachers Association, Steve Lawrence's instructional expertise acquired over 11 years continues to evolve, as he operates out of a technologically refined indoor environment for comprehensive golf instruction and practice. In private lessons, Steve augments his own purview of knowledge with TrackMan Performance Studio software, which records swings in high definition and gathers invaluable data, including swing path, club-face angle, and spin rate without having to inject nine-irons with a truth serum. The studio boasts hitting bays for full swing practice as well as a 600-square-foot putting-and-chipping area, all of which are put to use in training programs developed for juniors and adult tournament players. The academy also specializes in golf fitness training, which helps develop more efficient swings by strengthening the core, building muscle memory, and bench-pressing golf carts.
Of the 65 tee stations at Oasis Greens Golf Centre's sprawling driving range, 43 are sheltered and 16 are heated so golfers can practice year-round, even if the weather is chilly or candy rains from the sky. The massive artificial-turf landing field measures more than 425,000 square feet and includes nine target flags which are all laser-sighted from each individual tee station.
Elsewhere on the facility's 50-acre grounds, guests can hone their putting game on "Pebble Beach," the professionally-designed championship mini-golf course with uniquely named holes such as Mulligan’s Misery, Mogul Minefield, and Charly’s Chute. The 18-hole, par-49 course features everything from waterfalls and ponds to creatively designed holes, such as the 17th, aptly named Double Cross, which challenges golfers to choose between overpass and underpass routes in pursuit of a hole-in-one.
Canadian PGA Class A professional Adrien Wright tailors golf lessons to every age and ability level at Heritage Pointe Golf Club's fully equipped practice facility. Wright imparts in-depth instruction to help sharpen any area of club-swingers' games, including techniques for refining drive mechanics, polishing short games, and guiding golf carts around the mouth of a volcano. Buyers may begin redeeming lessons on April 1, 2012, or build a weather-changing machine and begin lessons in January.
The Academy at Golf Town's CPGA teaching professionals hone swing technique and improve game play in novice golfers and habitual low handicappers alike. On-site pros such as the Northern Edmonton location's Robert Toshack, South Edmonton Common's Shawn Croden, and their trusty crews mentor pupils in 45-minute customized instruction sessions. Swing senseis digitally record each player's technique and early-childhood memories with a full video analysis as students drive off of tees from within simulator booths, aiming for virtual verdant fairways and garden gnomes projected onscreen. Detail-oriented instructors demonstrate potential techniques for improvement of stance and follow through, and may fit orb whackers for properly sized clubs to ensure a strong bond between golfer and metal stick.