Vivah Jewellry traces its origins back to 1972, when founder Zell Goodbaum began wholesale trading sparkly gems and fashion jewellery back and forth between Canada and his home in India. During his travels, he met self-taught gold- and silversmith Vivah Goldberg, who dazzled Zell with her masterful stone carving, intuitive eye for design, and impressive collection of golden celebrity busts. The Goodbaum-Goldberg alliance came into full fruition in 1985 with the opening of Vivah Jewellery's first location, a partnership that combined Vivah's artistry and technical skill with Zell's business savvy and experience.
Today, each of Vivah Jewellery's locations lures passersby who are easily distracted by shiny objects with more than 8,000 pieces of sterling silver, milky pearl, and precious stones. Appendages become beacons for positive attention when wearing the shop's uncommon, original trinkets, which have included the classic, turn-of-the-century-style art-nouveau crystal pavé watch and the contemporary crystal leaf designer headband.
Housed in a homey storefront space, The Frame Corner helps visitors preserve their favourite keepsakes, photos, and works of art. A vast selection of sample frames is on hand to inspire, and the store uses hand-cut mats to accent your artwork attractively. An array of needlepoint patterns and accessories can be used for stitching projects, and gifts for sale include sterling-silver jewellery, holiday decor, and other items. The shop also hosts regular stitching workshops and gatherings of the Needle Bugs sewing circle.
Producing wine is a lot more complicated than grabbing a sack of grapes and a packet of yeast from the grocery store. Fortunately, Wine Kitz curates collections with all the necessary gear and ingredients, and hosts classes to equip would-be vintners with the requisite knowledge. The attention to detail also goes into their beer kits, which rely on grains cracked just before brewing to impart robust flavors to homebrewed lagers, stouts, and IPAs. A stock of accessories ensures proper enjoyment once brewing is complete, including aerators and cask-ready crazy straws.
At Play It Again Sports, knowledgeable equipment masters outfit athletes of all sports with new and gently used gear from top industry brands such as Nike, Callaway Golf, and Adidas. An ever-rotating inventory keeps lockers stocked with spare balls, dressers filled with run-ready shorts, and secret laboratories populated with gleaming treadmills. Amiable staffers stand ready to answer questions or assists with fittings, ensuring that each athlete leaves with the appropriate helmet, bat, or free-weight set. The shop also doles out cash or credit for trade-in gear, enabling customers to get some use out of grandpa's medieval jousting gear.
The undergarment experts at She Apparel earned the upscale boutique the honour of Calgary's Best Retail Experience in the 2011 Calgary Choice Awards with the help of their 50 hours of training in proper fitting methods. She Apparel, a winner in the lingerie store category for Calgary Herald's 2012-13 Readers’ Choice Awards, introduces women of all body types to upscale, international lingerie and swimwear, ensuring a proper fit from cup to strap (the boutique's selection encompasses cup sizes A–K and back sizes 28–48). They act as personalized shoppers, presenting customers with corsets, bras, and garters from brands such as Chantelle and Evollove, and once a woman has been fitted at the store, they save her measurements in a profile. This can be especially helpful for men who want to buy their wife or girlfriend a gift. She Apparel also outfits men in upscale Naked underwear, crafted from soft Italian fabric that seamlessly forms to the male figure.
Behind Baby & Beyond's storefront, pastel greens, blues, and yellows set a calming scene accented by charming baby clothes and accessories. Pint-sized clothing and footwear for both boys and girls boasts brand names such as Mexx, Guess, and Robeez and range from sleepers to tuxedos. Guardians and those taking exceptionally good care of their stuffed animals can also peruse the vast selection of accessories, including carriers, diaper bags and feeding supplies.