The staff members at Newport Cruisers don't want to keep all the fun for themselves. All bicycle enthusiasts, they share their love with customers by selling cruisers in all shapes and sizes from brands including Electra, Firmstong, and HBBC. Riders can sit upright on these bikes, which focus on comfort over speed, and personalize them with bells, baskets, and seat covers. The shop also rents out cruisers for up two weeks, which is great for when you can't get a bike to stop following you home.
Surf City Cyclery doesn't view cycling as a hobby, but as a lifestyle. That attitude is obvious in the company's passionate staff members and at its pair of spacious stores, where visitors find themselves surrounded by bicycles, accessories, and apparel. To further demonstrate its commitment to the sport—and its customers—Surf City even offers a lifetime of free basic adjustments on any bicycle it sells, saving riders the stress of wheeling their bikes into the ER on a stretcher every time an issue arises.
The Waterman's Depot is owned and operated by people who not only love the water, but have also spent plenty of time on and in it. Racks of recreational and fishing kayaks stand side-by-side with state-of-the-art stand-up paddleboards. When staff members aren't helping customers around the shop, they launch guided kayak trips and give product demonstrations. The expansive store contains aquatic sporting gear and apparel from more than 50 brands, including Oakley, Reef, and Sanuk. Available scuba gear ranges from basic fins and snorkels to more advanced gauges and computers that can tell you the number of old soggy boots buried in any fishing lake.
Buena Park Bicycles Co. operates two locations—Fullerton Bicycles and Buena Park Bicycles—and that still isn't enough floor space to showcase all of their bikes. Their ample stock canvasses almost every inch of the show-room floor, expanding to the walls and hanging from the ceiling amid bike gear, accessories, and apparel from renowned brand names including Specialized, Giant, Fuji, Bell, and Nike. The knowledgeable staff helps customers choose from road cycles, dirt bikes, or BMX rides, throwing out recommendations about which bike has the best shocks and which won't turn back into a unicycle at midnight. Also accommodating patrons who have already been paired with a two-wheeled steed, the certified maintenance professionals keep bikes rolling with expert tune-ups and free estimates for repairs.
At City Grounds, a team of riders and cycle mechanics promote eco-friendly transportation by offering equipment and services for urban cycling needs. Knowledgeable staffers constantly seek out innovative equipment and accessories from manufacturers around the globe, stocking digital odometers by Blackburn, chains by Kryptonite, and Lezyne CO2 cartridges to combat against glass shards on city streets. They can also fit customers with bicycles for several riding styles including BMX, mountain biking, cyclocross, and commuting. Besides bike nuts and bolts, City Grounds also attends to riders' style with a selection of bold graphic tees as well as sleek backpacks and bags by Chrome, Herschel, and Manhattan Portage.
When Brian McInerney reflects on the humble beginnings of Wheel Fun Rentals, Inc., he points to his childhood passion for bikes. "As far back as I can remember, I had a real love affair with bicycles," he recalls. During a trip to Italy in 1987, Brian's affinity for cycling blossomed into a full-fledged obsession when he spotted locals' transporter of choice, the surrey. Inspired, he began importing the Italian four-wheelers to a rental business in the U.S. that eventually expanded into Wheel Fun Rentals, now a nationwide web of shops that also loans out bikes, electric cars and mopeds, and man-powered watercraft. Adventuresome athletes can also compete in activities such as surrey scavenger hunts and blindfold obstacle courses navigated via shouted instructions from a seeing teammate or exceptionally long rounds of trial and error.