Latisse in Alum Rock

Select Local Merchants

When Aeilene Ramirez-Phan turned 14, she made two new best friends: mascara and blush. The beauty buff knew then that one day she would design makeup and doll up faces; that dream became Heaven & Hannah Beauty Lounge. Aeilene’s makeup applications double as makeup-education classes for clients, during which she customizes clients’ looks and teaches them how to select and wield cosmetics without being pulled off the street and into a Kabuki performance. In addition to spa services such as facials and hair treatments, Aeilene hosts glamorous parties that begin with full makeovers and end in front of a camera for a round of beauty shots. She also makes a point of giving back to the community by donating a portion of party proceeds to local charities.

5621 Cottle Rd
San Jose,
CA
US

Following the age-old mantra about doing one thing and doing it well, The Green Room's staff members stick almost exclusively to waxing. They use this service to sculpt brows, neaten bikini areas, and clear male torsos front to back. The only other service offered by the salon?s staff is tinting brows and lashes, both of which enhance the eyes and provide an effective disguise for getting past speakeasy grates.

316 S Monroe St
San Jose,
CA
US

Bloom Boutique's crystal chandeliers, carved pink and cream furniture, and fresh orchids create a fairy-tale backdrop for the work of a team of lash extensionists, who help women look and feel beautiful for weddings and other special events. The shop, which was founded in 2006, has grown into a temple for getting dolled up, with a particular specialization in lash extensions. Here, coifs are curled and styled for events, unwanted hair is waxed away, and NovaLash mink eyelash extensions augment elegance. The mink extensions are applied lash-by-lash and each mink strand is curled, replicating the look of natural lashes. In the boutique, Swarovski crystals and seed pearls make veils glow amid a trove of accessories fulfilling requirements for old, new, blue, and, for daring patrons, borrowed.

The team brings their calm, reassuring demeanor to client events for on-location glamorizing as well as contributing makeup and hairstyling to photo shoots for magazines such as The Knot. Staff members welcome anyone prepping for a big night and stay on trend by researching constantly changing fashions so they can nimbly respond to requests from trend-hunting prom-goers and prom-patrolling undercover parents.

1261 Lincoln Ave.
San Jose,
CA
US

At LuLu Spa Salon, trained massage therapist Candie Lam uses her hands to dissolve tension and alleviate aches. Skilled in multiple styles of treatment, Candie can utilize deep-tissue-like techniques during bamboo fusion massages, which can be administered while clients relax on a treatment table, sit in an ergonomic massage chair, or run on a treadmill. For those with problems sleeping at night or those suffering from general anxiety, she can also target key muscles that, when combined with light acupressure, help to relieve stress and instill a general sense of calm.

1072 S De Anza Blvd, Ste B106
San Jose,
CA
US

In the salon area of Pulvy Boutique & Eye Brow Threading Salon, careful technicians use threads to skillfully remove unwanted hair from eyebrows, lips, and chins. The boutique, on the other hand, offers a selection of women's Indian-style clothing and accessories.

3317 San Felipe Rd.
San Jose,
CA
US

The lighting is soft, but the touch is firm. That's the case during Vanity SpaSalon's signature treatment, a combination of massage modalities that includes hot-stone, Swedish, and shiatsu techniques, all administered in a private room where candles and small table lamps toss light across burgundy walls. The color scheme and relaxation spill over into the salon, where stylists begin each haircut with an upper-body massage that relieves shoulders of the strain of shrugging off bossy stoplights. Strands then nibble on the proteins and carbs that infuse Redken's men's products, or smell the fragrant notes of naturally derived blends from Carol's Daughter.

415 N Mary Ave
Sunnyvale,
CA
US