After Richard and Deana Zaccardo realized their dream by buying Belmar Bakery in 2002, they continued to let their dream grow, expanding with a sit-down café and a Cake Land area dedicated to the design of their signature cakes. With such dedication to their craft, it's no wonder why the bakery was voted Best Baked Goods in Amarillo by the readers of Amarillo Globe-News for 10 years in a row. In the bakery, sweet aromas of pastries, cookies, and pies waft under customer noses followed by rich scents of brewing coffee from the café. Upon adding the café to their offerings, the Zaccardos expanded on their ambitions by including hot sandwiches, soups, and salads, and their Cake Land shows off their extravagantly decorated cake samples and a photographic history of how their cakes heroically toppled the tyranny of Candy Land. The cake area is also available for cake and cookie-decorating events for kids, as well as birthday parties.