Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 200 locations across 16 states.
The staff at each location maintains a meticulously clean space, where they show clients to UV beds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the UV-free, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
Ames Racquet & Fitness Center helps shrink beer bellies and wine waists with a convoy of cardio machines, strength-training equipment, expert trainers, and group classes. Bright, open reception areas welcome doomed calories, which cower in fear of the lineup of treadmills, ellipticals, and stationary bikes, and noodle-like biceps morph into bulging bastions of brawn on free-weight systems. The one-month membership also gives fitnessmongers access to a full-length pool at the North location, which accommodates fat-banishing underwater three-legged races, as well as tennis courts at the South location. Additionally, patrons get access to more than 90 weekly group classes. Brightly lit, mirrored studios play host during the calming yoga-Pilates fusion Group Centergy, while Power Aqua breaks sweats without aggravating joints in the pool.
Cindy Larson, the massage therapist behind Total Relaxation, has relieved aching bodies with a variety of hands-on techniques since 1997, including at the Special Olympics in 2006 and at Iowa State University's dance marathon in 2009. At her practice, she discusses the ins and outs of different massage modalities with clients before sessions, helping them choose the most beneficial one for them. Relaxing Swedish massages alleviate tension with light pressure, whereas trigger-point and muscle-release techniques work to unclench tense muscles and constricted fascia. Cindy specializes in relieving hip, back, and shoulder pain, as well as headaches and pain associated with plantar fasciitis.
With a model copied by more than 30 Salon Professionals Academies around the country, PCI Academy's licensed, Redken-certified educators train and supervise up-and-coming cosmetologists, aestheticians, massage therapists, and nail technicians. Blossoming tress tamers complement haircuts with an eyebrow waxing to ensure that untamed brows aren’t captured and sent to caterpillar farms. During the mani-pedi, apprentice nailsmiths tidy and buff digit helmets on both hand and feet, readying them for a night on the town or a day at the races. Soon-to-be aestheticians indulge countenances with a 90-minute facial and microdermabrasion treatment to wipe away signs of wariness and weathering. PCI Academy's sleek black décor and plush chairs invite bodies to sink in like a strawberry in a bed of whipped shoe leather and relax during pampering.
At Brittany Rose Therapeutics, a licensed massage therapist slackens stressed muscles during one-hour massages. During the Swedish massage, flowing strokes help to exile pain, lessen achy joints, and soothe bodies more thoroughly than of a stampede of kittens. Those who elect a therapeutic massage will strut out of the soothery with looser muscles, increased flexibility, and no memory of injuries sustained during full-contact chess matches.
Owner and licensed massage therapist Tawnia Leslie and her team of relaxation specialists gently cocoon clients in one-hour body wraps. Rejuvenate skin with a seaweed or mud wrap, which aim to absorb excess oils, toxins, and miniscule packing peanuts from flesh while exfoliating the skin and improving epidermal circulation. The weight-loss wrap boosts metabolism and blood circulation while knocking out muscle cramps and spasms. As clients emerge from their weight-loss cocoons as slender butterflies, fat cells and toxins are released and escape on hoverboards made of sweat.