Armed with hundreds of different fabrics and leathers, Fly By Night’s upholstery experts drape custom designs onto a vast selection of American-made furniture. Courtesy of brands such as Lee, Norwalk, and American Leather, sofa designs range from the British elegance of the Notting Hill sofa ($989.95+) to the sleek napping surface of the Dorset apartment sofa ($959.95+). Chairs are available in either fabric or leather, from the gleaming red Myers chair ($699.95+) to the cushy Theo rocker recliner ($669.95+). Although delivery is not included in today's deal, Fly By Night also delivers five days a week throughout western Massachusetts with moving practices inspired by Sisyphus, who was forced to carry a heavy sofa up a hill while resisting the urge to sit in it.
At This an That, patrons peruse 1,500 square feet of assorted books, furniture, home décor, handmade items, and sundry knickknacks. Shoppers can update charm bracelets with Pandora-style trinkets ($2) or pick up a new handmade bracelet ($5) to gift to a friend's bare wrist. Shoppers can make a sound real-estate investment with a handmade birdhouse ($18) or incite young imaginations with assorted toys ($1–$75), including miniature cars and fire trucks, ideal for keeping the flames of 8-ounce soy candles ($8.50+) at bay.
Since 1994, the family owners of Dream Catchers have stocked mattresses from the likes of Serta and Gold Bond alongside furnishings for every room of the home. For customers who don't own a large-enough wheelbarrow, Dream Catchers can deliver its wares directly to their doorsteps.
With more than 70 years of color combination experience, Economy Paint Supply distributes liquid chromatics and provides custom stain matching, in-home consultations, and equipment rentals. The paint shop furnishes a host of habitat enhancements including Benjamin Moore paints ($27.99+ per gallon), wallpaper ($16.99+ per roll), single-roll carpets ($12.99+ per square yard), and window treatments ($200+ per window). Flinging a can of reddish royal flush or lagoon-like Lucerne at a living room’s backdrop can give walls a sense of newfound pride and astonish nearby floors and ceilings. Customers can also peruse a free in-store copy of Envision Color 2011, which highlights the palettes—soulful, spirited, dreamy, and phantasmagoric—comprising Benjamin Moore’s annual paint trends.
In the mid 1960s, Murray and Ida Rotman gave the family name to their growing furniture and carpeting business, confident that it would hold employees accountable and remind them to interact with customers as one community member to another. Throughout multiple expansions and a change from the "7 Stores on 5 Floors Under 1 Roof" slogan to "New England's Largest Furniture and Carpet Store," the Rotman family has stayed true to its promise of treating people with honesty and respect. According to Furniture Today, the National Home Furnishings Association named the company a Retailer of the Year in 2011, remarking on its "outstanding customer service and involvement in community services and activities." To that end, the Rotmans have helped raise $1 million for the local Walk for the Homeless, and cofounded a furniture-exchange program that allows customers to donate their gently used furniture to a family in need.
The award-winning business owes its success not only to a commitment to core values, but to an eye-popping assortment of furniture, mattresses, and televisions—all arranged in curated displays that inspire home-decorating ideas and make people believe they’re in a house built for a hundred families. The helpful staff measures and installs carpeting or flooring and fleshes out creative plans with the design-a-room service: a free in-home consultation with a computerized analysis. The store also stays ahead of the latest industry trends and innovations, offering, for example, pieces from Paula Deen’s furniture line and budget-friendly clearance deals in a space known as the Attic.
Arthur H. Simmons was a cabinetmaker, and a good one at that. So eager was he to outfit the homes of his community with his creations that in 1879—the same year that Thomas Edison tested the first practical light bulb and Alexander Graham Bell invented the Liberty Bell—the skilled craftsman opened the doors of Simmons Furniture in his hometown of Adams. Though the world has changed in the long years since Simmons Furniture’s founding, and the business is now under the helm of the Riley family, Arthur H. Simmons’s original commitment to selling quality furniture and meeting his customers’ needs remains the company’s cornerstone.
Now, more than a century since the store’s inception, staffers stock both of Simmons Furniture’s locations with home goods and furnishings from a carefully curated assortment of brands, including Ashley, Furniture Traditions, and Serta. The knowledgeable employees circulate through each store’s showrooms, ready to help shoppers to find a suitable accent piece or to answer questions relating to which of the store’s wardrobes enable direct commutes to Narnia. Along with American-made brands, eco-friendly furnishings, and luxurious wares imported from around the globe, Simmons Furniture also continues to support the community with a section dedicated solely to goods forged by local artists and merchants.