Few fitness organizations would place as much importance on a potluck as a pushup, but Friends in Motion is different. Instead of creating weight-loss programs that consist of strict drills and dieting, the staff designs plans that are built on a foundation of support and social interactions. Though it might seem cliché, the effectiveness is no joke. Team members bond with their teammates during interactive classes and outdoor team-building activities, increasing the chances that they'll return for more calorie-burning workouts.
The cycling experts at Broadway Bicycle Co. pair riders with mountain, road, triathlon, and hybrid bikes from top industry brands such as Redline and Specialized. In-house cycling savants offer fittings in a private room to ensure that a bike and its potential owner both enjoy long rides on the beach and passive-aggressive air-horn blasts. While their bikes are being adjusted or outfitted with new tires, cyclists can browse air pumps, helmets, and accessories to enhance bike performance. Parents dropping in to service their bikes or to try on cycling gear can send their wee ones to draw on the chalkboard walls of the children’s room.