Shopping in Amherst Center

Select Local Merchants

The highly trained technicians at Jiffy Lube tend to about 24 million customers each year with services such as the Signature Service oil-change package, which promotes the longevity of each vehicle. Staffers acknowledge that oil plays a crucial role in maximizing the lifespan of each car—it cools the motor and prevents moving parts from deteriorating. More than 20,000 technicians who have completed an extensive training program certified by the National Institute Automotive Service Excellence (ASE) nurse vehicles at Jiffy Lube.

In addition to performing oil changes, Jiffy Lube’s savants perform air-filtration, electricity, and windshield services, among others. The technicians’ quality pledge includes a commitment to transparency, which stipulates that they will inform car owners of any necessary services, complete a service only after it has been approved, and refuse to replace windshields with Saran wrap.

456 Russell St
Hadley,
MA
US

Family owned and operated for three generations, the talented blossom bundlers at Nuttelman’s Florists pride themselves on customer satisfaction and their abundant selection of choice blooms. The floral fashioners cut each stem from their on-premise greenhouses, which keep the extensive aromatic inventory hidden from the daisy-destroying clutches of enchanted snowmen. Pick your favorite florets and let the arrangers fill your bouquet to value based on the varying cost per stem before securing the stunning spray in tissue and cellophane. Each bouquet is artfully finished with a color-coordinated ribbon wrapped around the base, and each presentation can be further personalized with a printed message.

135 Woodlawn Ave
Northampton,
MA
US

Owners Patrick Pezzati and Chandra Hancock opened their first Turn It Up! store in 1995 and now oversee four Western Massachusetts locations of the Valley Advocate reader-approved music emporium. Physical media of all shapes and sizes lines store shelves, including rare and out-of-print CDs, vinyl, DVDs, cassettes, and VHS tapes, and customers can trade in their own collections in exchange for cash or a fully functioning kinescope. Music lovers can also peruse a collection of posters and accessories to assist in public displays of band devotion. Select locations host in-store performances by area musicians, providing more appealing background music than store poltergeists’ attempts at doo-wop harmonies.

5 Pleasant St
Northampton,
MA
US

The craft hobbyists at Paper! Paper! enlighten their art-minded pupils about fun techniques for creating personalized scrapbooks in hands-on tutorials. Tailored to novice scrapbookers, this 90-minute session—with about 12 participants in each class—teaches basic skills required for scrapbooking, including how to use the appropriate tools, how to adorn and decorate a book, and how to properly showcase the ribbons from various pancake eating contests. During the class, aspiring scrapsters will create their own one-page layout filled with colorful designs and photos. Paper! Paper! will supply all the necessary materials, although students will have to provide their own memories, be they real or borrowed from Little House on the Prairie

11 Market St
Northampton,
MA
US

It started in 1907—Ernest Dodge planned to marry Ethel Rhodes, so he plunked down $600 on 300 acres of farmland complete with a house and barn dating back at least to the 1880s. Using the land to raise dairy cows and herd a family, Ernest and Ethel later sold an 8-acre tract to their son-in-law, John Roberts, who used it to harvest blueberries during his summers off from teaching. John then passed down the land to his son Bruce, who also inherited his father's fondness for blueberries. Today, he still ventures into the snow and ice each February, pruning the bushes by hand to optimize the berries' ripeness come the summer. The farm then welcomes visitors, who fill their sacks, buckets, or hollow legs with conventional or organic blueberries straight from the bush. Bruce and his family even share their favorite recipes for guests to try when they get home. In addition to the blueberry bushes, the farm helps guests blow off post-picking steam at an onsite mini-golf course or cool down with local ice cream sold in their shop.

222 South Street
Chesterfield,
MA
US

By answering any and all questions about their erotic wares, the staffers at Amazing Intimate Essentials have helped promote safe and sensual trysts for more than 40 years. Their selection of massage oils, lubricants, and adult toys—which occupies stores spread throughout the Northeast and Texas—contains goods from such established brands as We-Vibe, Jimmyjane, and K-Y. They staff female-friendly merchandise, as well as products that help couples create more sparks in the bedroom than a master metalworker soldering a "do not disturb" sign to the door. The staff stresses openness and acceptance in regards to romantic endeavors, an attitude that also fuels their unwavering support of the LGBT community.

135 King St
Northampton,
MA
US