For the CEO of Daniel's Jewelers, helping people realize their sparkling and diamond-studded dreams is more than a business—it's a family legacy. In 1948, his grandparents mortgaged their home in order to open a small jewelry store in Bell Gardens, California. His grandmother managed the details of their office and family life while his grandfather sold jewelry, gifts, and socket-wrench sets, creating an in-store credit system that allowed customers to conveniently pay for their purchases. His father and uncle joined the ranks after college and expanded the company from the original storefront.
What began as a glimmer in the eye of Helene and Joe Sherwood has blossomed into a leading jewelry establishment that spans 61 locations throughout central and southern California. The Sherwoods and their employees still strive to treat their customers as family, and they still offer credit options for a variety of budgets. In addition to stunning gold and silver pieces, they showcase design-your-own wedding and anniversary bands and offer a full-range of jewelry repair, including clasps and re-sizing. The diamond rings in their exclusive Love Song collection are embedded with a pink diamond, and come in a music box that, when opened, plays either Debussy's famous Clair de Lune or the Alvin and the Chipmunks singing "The Song That Never Ends."