Since 1993, the family-owned EyeMart Optical Outlet's goal has been to furnish central Iowans with affordable eyewear. The eye boutique spans nine locations and its inventory of basic and designer frames presents stylish options for all face structures. Optometrists at each location furnish their patients with prescriptions that can be quickly traded for single-vision or progressive lenses with protective coatings and lasers.
Farrell’s eXtreme Body Shaping helps clients of all ages, lifestyles, gender, and athletic ability achieve their fitness goals through results-orientated training. Long-time taekwondo competitor and teacher Lance Farrell developed the program to combat obesity and assist people develop healthy lifestyle habits by incorporating the fat-burning, strengthening and endurance building aspects of competitive martial arts training into a course for those less interested in traditional sparring or contact drills. During 45-minute sessions hosted six days a week, Farrell uses fitness as a catalyst for improving overall health, wellness, and athletic abilities. A 10-week program can result in visible changes sparked by discipline and nutritional commitment.
The instructors at băl•ance yoga lounge align bodies and minds to increase total body flexibility and fitness. Fledgling yogis can slip comfortably into posture practice with the Hatha yoga class, which features gentle stretching and basic poses to relieve stress and prepare bodies for advanced ventures into Vinyasa. Certified teachers aim to strike a crucial balance between the physical, spiritual, and ethereal aspects of yoga, ultimately creating brains and bodies that are in harmony with each other and with waterskiing squirrels. Though this Groupon is only valid for the Hatha style at the designated times, băl•ance yoga lounge also offers a variety of stretching styles for continued study, including Ashtanga, Vinyasa, hot yoga, and Yogilates. The studio is also home to the only Yoga Alliance–approved yoga-teacher-training program in central Iowa.
Lifepoint Dental Partners is a dental practice that uses minimally invasive techniques, which include composite resin fillings that blend in with enamel. Invisalign braces keep metal out of mouths as they guide teeth into more aesthetically pleasing positions. And the team probes mouthscapes with digital x-rays that emit up to 80% less radiation than traditional x-rays.
Fitness World West has been trimming Iowa's waistlines since 1986. Its three modern, fully equipped facilities hold more than 75 weekly fitness classes, an aquatic program accredited by the Arthritis Foundation, and advanced strength equipment from Hammer, Cybex, and Paramount. During the diverse lineup of fitness classes, the gym's trainers pump up their students' motivation with rigorous, varying workouts that include Zumba, yoga, cross training, and Greco-Roman spelling bees. For one-on-one instruction, personal trainers work with clients to design fitness plans that optimize results, taking advantage of the center’s cushioned track and the cardio theater's elliptical machines, cross trainers, bikes, and treadmills. When working out solo, clients can set brainwaves to one of 80 channels broadcasting from the cardio machines' personal flat-screen TVs, jogging or biking along to motivational music videos, athletic competitions, or home-shopping auctions. The gym’s selection of Olympic free weights stands ready to fatigue muscles before the whirlpool, sauna, or steam room relieves and relaxes deep-rooted aches.
In addition to increasing clients’ physical prowess, Fitness World West's knowledgeable staff help overhaul the unhealthy habits of their clients through computerized fitness assessments and personalized nutrition consultations. And, during workouts, they welcome parents to entrust their children to the kids' gym and nursery, where an eagle-eyed staff member watches over little ones as they romp around or lead troops of G.I. Joe figurines in taxing pushup regimens.
Twelve shiny poles stretch 12 feet from the floor to the ceiling, though they’re not for structural support—at least not for the building. A skilled, all-female staff uses these poles to help students build internal structural support, particularly focusing strengthening their core muscles. Their classes run the gamut from flirtatious to no-nonsense physical rigor. They teach a dancing divas class that involves abundant cardio exercise and ChickBoxing that unites cardio work with traditional boxing, sans gloves or a trainer yelling incoherently about ducking, or ducks, or duck duck goose. Their website gives an idea of what aspects of fitness each class emphasizes, rating cardio, strength, and flexibility for each course on a 1–5 scale. The staff also makes six different types of memberships available, which run on 12-week schedules and feature various workouts from a list of more than 30 exercise regimens.