As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
While teaching jazz dance in the 1960s, Judi Sheppard Missett decided to step away from tradition by offering an experimental class that allowed her students to simply dance without the judgment of mirrors or the constraints of rigid technique. In these sessions, she began infusing popular dance moves with specific fitness workouts to forge a distinctive blend of cardio exercise, strength training, and dance instruction. Little did she know that this “just for fun” class was the prototype for what would become the national fitness sensation known as Jazzercise.
Today, Jazzercise takes its aerobic techniques from a variety of sources that include jazz dance, hip-hop, resistance training, Pilates, yoga, and kickboxing. The class formats, which vary according to different toning goals, are just as diverse as the program's move set. Instructors cultivate a noncompetitive atmosphere where all exercisers—with the exception of those marked as cursed by jazz-hand palm readers—are welcome regardless of age, build, or fitness background.
Brimming with cardio equipment, free weights, and professional trainers, Freedom Fitness helps people achieve virtually any fitness goal. Clients can maintain a healthy weight with routine exercise or get stronger in the 1,500-square-foot performance center. Here, trainers focus on sport-specific workouts that employ TRX suspension, battling ropes, and punching bags to help athletes jump higher and run faster.
While both the Cave Creek and Troon locations offer fitness classes, equipment, and personal training services, some of the amenities differ. The Cave Creek location has a childcare center, and the Troon location stays open 24 hours a day.
As a 23-year-old junior, Tom Hatten didn’t spend his evenings at the raucous parties or ice-cream socials associated with college life. Instead, he’d spend the waning hours of his evenings waiting by the dryer for the last batch of towels before collapsing into bed. In the morning, he would lug them to Mountainside Fitness, the gym he opened as a student that he has thrown all his energy into maintaining ever since.
Today, the humble 4,800-square-foot space has bloomed into nine gyms that average a sweeping 41,000 square feet. Tom’s vision of creating a friendly neighborhood gym that greets each guest with a warm towel underscores every decision he makes for the different locations, from the colorful kid-care spaces to the entertaining group fitness classes. Personal trainers plan regimens tailored to each client, helping them lose weight, build muscle, or target the muscles that will help build a better golf game. Clients can create their own routines with the help of cardio and weight machines, or explore the different amenities at each location, such as saunas, rock-climbing walls, and indoor basketball courts.
In 1998, after 25 years operating health clubs across Phoenix, Kelly Bruce jumped at the opportunity to open his own club, Fitness 1 Gym. Today, Fitness 1 has expanded to locations across Phoenix, each and every one helmed by Kelly and his sons Chad, Richard, and Bobby. “We don’t just own them,” Chad proudly says, “we run them and we’re in the clubs everyday.” The amenities are certainly attractive, but it seems that what has really made Fitness 1 successful is the Bruce's dedication to their family-run enterprise. “I think that our members feel at home,” says Bobby. “I think [they] realize that it’s not a show… they're coming in here to get to work, to get results.”
Members—who are not forced into long-term contracts—can do just that thanks to an array of cardio and strength-training machines, free weights, and one-on-one personal training. The studio also offers members free fitness classes, such as Power Yoga, Chiseled, and Xplode—an interval-training class.
At Delight Beauty and Day Spa, aestheticians strive to give patients a retreat from everyday stressors. They stock the waiting room with complimentary beverages and snacks, and while new clients wait, they fill out a form that helps tailor services to their skin and body issues. The spa's private rooms are as quiet and tranquil as a mouse in a library. Clients lie on crisp linens while aestheticians explain their treatments, from facials targeted to skin type to massages that aim to simply relax, reduce chronic muscle aches, or assuage the discomfort of pregnancy. If they are interested, clients can also have staffers inform them about the latest beauty services, such as eyelash extensions or permanent makeup. The team is so experienced in the latter, they train future techs onsite.