In 1998, after 25 years operating health clubs across Phoenix, Kelly Bruce jumped at the opportunity to open his own club, Fitness 1 Gym. Today, Fitness 1 has expanded to locations across Phoenix, each and every one helmed by Kelly and his sons Chad, Richard, and Bobby. “We don’t just own them,” Chad proudly says, “we run them and we’re in the clubs everyday.” The amenities are certainly attractive, but it seems that what has really made Fitness 1 successful is the Bruce's dedication to their family-run enterprise. “I think that our members feel at home,” says Bobby. “I think [they] realize that it’s not a show… they're coming in here to get to work, to get results.”
Members—who are not forced into long-term contracts—can do just that thanks to an array of cardio and strength-training machines, free weights, and one-on-one personal training. The studio also offers members free fitness classes, such as Power Yoga, Chiseled, and Xplode—an interval-training class.
While teaching jazz dance in the 1960s, Judi Sheppard Missett decided to step away from tradition by offering an experimental class that allowed her students to simply dance without the judgment of mirrors or the constraints of rigid technique. In these sessions, she began infusing popular dance moves with specific fitness workouts to forge a distinctive blend of cardio exercise, strength training, and dance instruction. Little did she know that this “just for fun” class was the prototype for what would become the national fitness sensation known as Jazzercise.
Today, Jazzercise takes its aerobic techniques from a variety of sources that include jazz dance, hip-hop, resistance training, Pilates, yoga, and kickboxing. The class formats, which vary according to different toning goals, are just as diverse as the program's move set. Instructors cultivate a noncompetitive atmosphere where all exercisers—with the exception of those marked as cursed by jazz-hand palm readers—are welcome regardless of age, build, or fitness background.
Brimming with cardio equipment, free weights, and professional trainers, Freedom Fitness helps people achieve virtually any fitness goal. Clients can maintain a healthy weight with routine exercise or get stronger in the 1,500-square-foot performance center. Here, trainers focus on sport-specific workouts that employ TRX suspension, battling ropes, and punching bags to help athletes jump higher and run faster.
While both the Cave Creek and Troon locations offer fitness classes, equipment, and personal training services, some of the amenities differ. The Cave Creek location has a childcare center, and the Troon location stays open 24 hours a day.
In 1976, educator, musician, and kinesiologist Robin Wes longed for a children's gym that prioritized personal growth over competition. Unveiled at a time when physical-education classes pushed students to focus almost exclusively on winning, Robin's program was swiftly adopted and is now used in more than 300 Little Gyms worldwide. Robin still pens original music to accompany lessons, which engage whippersnappers 4 months old–12 years old with gymnastics, dance, karate, and parent and child activities.
Each of The Little Gym's classes introduces simple movements that sharpen motor skills and set brains whirring, allowing kids to progress at their own pace until they can finally build a computer out of macaroni and glitter. Staff members strive to build a base for lifelong social skills and self-assurance with each exercise, including activities rooted purely in fun, such as summer camps or birthday parties, which helped The Little Gym to earn title of #1 Birthday Chain in Parents Magazine.
As a 23-year-old junior, Tom Hatten didn’t spend his evenings at the raucous parties or ice-cream socials associated with college life. Instead, he’d spend the waning hours of his evenings waiting by the dryer for the last batch of towels before collapsing into bed. In the morning, he would lug them to Mountainside Fitness, the gym he opened as a student that he has thrown all his energy into maintaining ever since.
Today, the humble 4,800-square-foot space has bloomed into nine gyms that average a sweeping 41,000 square feet. Tom’s vision of creating a friendly neighborhood gym that greets each guest with a warm towel underscores every decision he makes for the different locations, from the colorful kid-care spaces to the entertaining group fitness classes. Personal trainers plan regimens tailored to each client, helping them lose weight, build muscle, or target the muscles that will help build a better golf game. Clients can create their own routines with the help of cardio and weight machines, or explore the different amenities at each location, such as saunas, rock-climbing walls, and indoor basketball courts.