There are no mirrors inside the Bodytribe Fitness gym. When explaining this to reporters from Sacramento News & Review, founder Jeff Conrad explained, "I don’t care about what people look like when they come to my gym. And I want them to not care either, at least for that hour." A freethinker, musician, and fitness aficionado, Jeff challenges current fitness trends and their emphasis on aesthetic appearance inside his unique gym, where he requests that clients silence any cellphones or Theremins they may have on them. Amidst the kettlebells, free weights, and pull-up bars, Jeff and his trainers guide students of all fitness levels through functional workouts that focus on building strong and fit athletes rather than what he calls "pretty little flesh packets".
The seasoned and dedicated trainer is also an avid writer—you can find his fitness philosophy and workout advice in magazines, newspapers, and in his book, Lift With Your Head.