Beauty and Beyond’s menu is more akin to a Choose-Your-Own-Adventure novel than a traditional list of spa services. While hair stylists, nail techs, and aestheticians make sure externals look fabulous, massage therapists soothe the stuff below the surface inside private treatment rooms. Health-minded instructors, meanwhile, lead a diverse range of classes— including yoga, Pilates, and pole dancing—in sequestered areas dedicated to fitness.
Getting in shape isn't simply a goal to be reached and checked off. Instead, it's a lifetime commitment to fitness and healthy living. Trainer Chuck Weaver believes it’s the kind of commitment that anyone can make, provided that they have a willing spirit and deep reserves of determination. In 2010, he designed the EnduraSys Strength Training program by drawing upon his 10 years of experience in the U.S. military. Along with strength and conditioning classes, the scalable EnduraSys workouts accommodate patrons of virtually any age and fitness level, incorporating a variety of exercises intended to increase flexibility, bolster cardiac health, build muscle tone, and improve speed and agility. This well-rounded approach to fitness empowers people as they heft weights, swing kettlebells, and jog laps around the gym’s on-site black hole. With each class, visitors learn a little more about the habits and mindset required to live healthier and more physically fit lives. EnduraSys Strength Training, an official affiliate of the Reebok Spartan Race, also offers strength and conditioning courses for endurance racing.
As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
The instructors of Zumbamyheart.com—Claudia, Jinger, and Miriam—identify more as party hosts than teachers. At each Zumba class, they run their guests through intuitive dance moves set to music, as everyone shimmies off excess calories. Their choreography doubles as a toning and cardio workout, and transforms exercise from a chore into a shared celebration for exercisers of all fitness levels.
Q&A with Latashia, Owner of iS.W.E.A.T. Studio
Tell us about your business.
It's not a gym—it's an experience! iS.W.E.A.T. Studio is a fitness studio dedicated to providing a healthy family environment while helping clients reach their goals with health and fitness.
What makes your business stand out?
We are personally invested in the journey of every single person that walks through our door. Boring treadmill and ellipticals are a thing of the past here.
What inspired you to start or run this business?
After losing 100 pounds and knowing how uncomfortable it was in a gym environment at my heaviest, I wanted to provide a haven for people to go with no judgment—where it's fun to workout and people are like family.
How do you help motivate your patrons?
We have a "no judgment" zone when you walk through our doors. Whether you've never taken a class or are among the most experienced—we are all here to support each other and reach our goals.
What’s your favorite part about your job?
Changing lives daily and making people love working out.
For more than six years, Brandi Farris has made Zumba her life, traveling throughout the state to show clients how to transform their bodies and stay in shape while rocking out to Latin rhythms. With personal-training and group-fitness certifications supplementing her Zumba license, she mixes up her moves to assist her students in achieving weight-loss and fitness goals.
Git Movin's Zumba classes exist somewhere between a workout and dance party. Instructors lead groups in calorie-burning, easy-to-follow choreography that engages the entire body, even that one muscle that's always slacking off. Latin music, such as salsa and merengue, plays as groups work out in regular fitness studios, or in the case of Aqua Zumba classes, inside of swimming pools.