Since swinging open its doors in 1965, Rock Roll-O-Rena has provided a safe hub for lacing up and rolling around or simply kicking back with friends and family. Second-generation owners Glen and Jo Donna Neifert keep the facility in top shape, sending skaters gliding across the hard maple floor as speakers shell out top 40 tunes.
Off the rink, bleacher seating, a fully stocked concession stand, and arcade games divert attention from unhip physicists lecturing skaters on centripetal force, and air conditioning maintains a cooler atmosphere during the summer months. Dedicated to keeping the community strong, Rock Roll-O-Rena also offers a strong incentive for youngsters to keep up their grades, trading a discount pass for each A on a report card not earned by staining it with alphabet soup.
The rolling thunderclaps of scattering pins fill the air at Imperial Bowl, where sphere flingers hunt strikes and spares across 30 lanes set in an ultraclean, modern facility. As bowlers attempt to stay out of the gutter like a renegade raindrop, automated scorekeeping charts the current pin count, displaying all scores on a digital screen. Imperial Bowl complements its slick lanes with entertaining extras, including arcade games, pool tables, and cosmic bowling. The alleyway also hosts leagues for casual and serious competitors alike, and a full-service bar and concession area ensures ball-free hands remain filled with beers, sodas, and snacks.
World Balloon's skilled pilots have been cruising gentle air currents in their colorful balloons for over 41 years. From the safety of a basket, they unveil panoramic views of the arcing earth, the sun rising above the Sandia Mountains, and the lush greenery of the Rio Grande Valley. After the balloon alights upon the ground, the staffers keep the experience going. They treat guests to a champagne toast and a light snack, and give them a commemorative certificate. The crew also sets the tone for each celebration with a short lesson on the origins of hot-air ballooning and how to identify which clouds would yield the fluffiest pillow stuffing.
Fueled by team spirit and a passion for dance, CheerDanz formats dance programs for kids aged 3–11. Teachers instill students with a positive outlook and self-esteem. Classes also focus on fitness, helping young dancers develop healthy habits at an early age. Parents can opt to work out on fitness equipment as their kids take classes.
Sovereign Arms has an indoor pistol range with multiple bays; instructors rely on an outdoor range for carbine training.
Sovereign Arms rents firearms including pistols and carbine rifles, such as an AR or AK.
Both a firearm emporium and shooting range, Sovereign Arms seeks to inform and instruct its clientele on the benefits of safe firearm use with classes ranging in subjects from personal safety to church-security training. They aim to create savvy gun owners that are safe and professional in their mentality and with their use of firearms, especially from a defensive perspective. The staff also offers private security services in scenarios such as international travel.