When participants at The Retro Run 5K take their marks, they're more likely to be taken for Cyndi Lauper than a marathon runner. That's because the 3-mile run eschews the put-ons of most modern races: there are no times collected, and those with the best '60s, '70s, or '80s costumes are the ones destined to win the big prize—in the post-race costume competition, anyway. Neon spandex, fanny packs, and fingerless gloves are a hot choice among racers, but even if you're just there in a T-shirt and shorts, the staff will hook you up with a free pair of sunglasses to help you look the part. After the race, runners, walkers, and even pets celebrate with an '80s-themed festival complete with top party music, a costume contest, and pyramid teams reenacting the fall of the Berlin Wall.
At Runners Roost, the staff members don’t just outfit athletes with shoes in the right sizes—they make sure the footwear matches each wearer’s individual needs with a thorough gait-and-arch analysis. As discussed during an interview with Colorado and Company, the staff records video of clients’ feet as they jog on a treadmill, then examines still frames to assess whether the shoes are offering proper support. With this method, customers can find the ideal footwear from brands such as New Balance, Saucony, and Nike for both women and men.
Channeling wisdom collected over the company’s 35 years in business, the pros at Runners Roost’s numerous Colorado locations also outfit athletes with accessories and sweat-wicking apparel perfect for triathlons over hot coals. In addition to supporting feet, Runners Roost has supported the local community throughout the years by sponsoring high-school cross-country and track meets, marathons, and other events.
PDX Hunt pits teams against each other during treasure and beer hunts as they scour cities in search of checkpoints in order to win cash and prizes. Hunts are held in various cities across the country, with teams getting acquainted with their own city and one another as they fight for bragging rights. Text-messaged clues point contestants in the right direction, leading them to secret locations to which they then dash like dogs to spilled hot-dog water. At various locations, crews must complete unique tasks. Moving on foot or city bus, groups must stay together at all times, lest wanderers fall prey to competing gangs or become distracted by lurking shadow puppeteers. After the races, which can sometimes cover 4–6 miles, the top 10 placing teams receive prizes and glory for their skillful navigation of the town.
When Roald Dahl wrote Charlie and the Chocolate Factory, he imagined a much-coveted golden ticket that granted access to myriad wonders and unveiled the inner workings of an entire industry. MetaBody created a real-life version of that ticket with the MetaBody Yoga & Fitness Pass, though it applies to fitness instead of candy. The pass grants access not to a single gym but to classes at a variety of local studios, specializing in everything from yoga to boot camp. With the freedom to move from location to location, students can sample different regimens, instructors, and styles of exercise to cobble together a program that fits their needs and goals. MetaBody's nutritionists supplement class packages by coaching clients in healthy eating, recipe cooking, and speed-reading nutrition-fact labels.
Challenge Nation pioneered the urban-adventure race with a race season that includes visits to more than 35 cities across the country. Each scavenger hunt is personalized to the hosting city, exploring its many diverse neighborhoods with a series of clues that would test even the most skilled children's-book detective. The teams?composed of at least two people?vie for a $300 first-place prize. The Amazing Race?style competition rewards quick wits and wise planning over physical fitness, so the best way to prepare is by doing logic puzzles while eating Funyuns and lounging in a La-Z-Boy. The top 25 teams qualify, the top five receiving free entry, to compete in the national championship, which rewards winning teams with a $5,000 cash prize.