When Lee Zalben started Peanut Butter & Co., he had no idea he would change the face of an industry. Using only USA-grown peanuts from sustainable peanut farms, Lee began creating gourmet peanut butter for the unique sandwiches sold at his Greenwich Village shop, but it became clear that the demand for quality peanut butter was strong. Today, his peanut butter is sold in more than 15,000 stores around the country, and it contains no hydrogenated oils, cholesterol, trans fats, or high fructose corn syrup. Peanut Butter & Co.'s 10 flavors, from Cinnamon Raisin Swirl and Dark Chocolate Dreams to Mighty Maple, are all gluten-free, and all but one flavor is vegan. And the rapid growth of the company is matched by the growth of its menu, which now boasts jams and jellies, nuts, and baking mixes to accompany its mainstay - all-natural, flavored peanut butter. Regular customers can also brag about their addiction by wearing brand gear such as a t-shirt or cookbook.