A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
With 19 locations conveniently sprinkled throughout the Atlanta area, Solar Dimensions helps clients get beach-ready regardless of their proximity to the shore. Each location features a fleet of UV tanning beds of varying brightness, all waiting to sun-kiss skin in 10–20 minutes and comfort clients with a built-in cooling apparatus or complimentary snuggles from a nearby penguin. Custom airbrush-tanning treatments or automated VersaSpa and MyMyst sunless-tanning sessions forgo light exposure and instead tone complexions with tinted mists that materialize in four to eight hours and last for several days. Both tanning solutions quench skin with aloe vera before tinting it a natural shade ranging from light almond to lifeguard. The trained staff can also hone body shape with infrared body wraps and VacuStep treatments, and brighten smiles with teeth whitening, helping to boost confidence before bodies hit the pool.
At Simply Sun Tanning, the Smart Tan–certified staff directs clients toward their ideal tanning solutions, whether in tanning beds or spray-tan booths. Four levels of tanning beds—including Ultra-level beds free of UVB light—allow guests to customize the hue of their tans. VersaSpa automatic tanning booths gild skin with a choice of light, medium, or dark bronzers. The session ends with the client standing in front of a blowdryer or jet turbine to dry and set the tanning solution.
Opening doors for 24 hours a day, seven days a week is an exhausting proposition for any doorman, unless he's a robot. That's why Anytime Fitness—having redirected its robot budget into tanning beds, cardio equipment with built-in TVs, and Precor weight machines—installed a keycard-activated security system instead. The electronic guardian keeps gym members secure while admitting them at any time of day or night for their workouts.
During daylight hours, certified instructors incinerate calories with Les Mills–designed group fitness classes or Latin-inspired Zumba dancercise. Personal trainers coach clients in one-on-one sessions, tailoring regimens to each individual's level of fitness, past injuries, or number of tentacles. To relax after workouts, staffed tanning beds stand by to bronze bodies, while water-jet-powered HydroMassage beds blast away tension.
Dr. Colgrove and his team help the body's largest organ look its best by reducing wrinkles with Botox and removing body hair with Cynosure lasers. The Cynosure Apogee Elite Plus laser has two dual wavelengths, the 1064 nm Nd:YAG and the 755 nm Alexandrite, allowing for treatment of all skin tones and types with fast treatment sessions and maximum patient comfort. The staff also knows how to pamper skin, performing spa treatments such as massages, Hydrafacial MD facials, and other treatments using the Hydropeptide anti-aging skin care line. Techs also perform spider vein and toe fungus removal, along with Cosmelan depigmentation treatments.
By performing services with skill and finesse, Siggers Hairdressers' trend-wise stylists travel the world to stay up-to-date with fashion capitals’ latest trends and maintain Siggers' Intercoiffure membership for highly prized salons since 1977. When they aren't cutting, tinting, and straightening coifs, the team members sculpt elegant updos for weddings and primp hands and feet with mani-pedis. Siggers also specializes in balayage, a highlighting method that creates more natural-looking sun-kissed streaks. Stylists accomplish this look by painting each highlight by hand, moving from base to tip in a sweeping motion borrowed from Van Gogh's self portraits. Clients longing to boost their beauty quotient further can take makeup lessons with Suni, a makeup artist and educator who has spent 25 years working with celebrities and whose resumé boasts features on commercials, films, magazines, and TV’s Extreme Makeover.