For many, the waters off Atlantic City look like an average place to enjoy a day on the beach, but to the instructors of Extreme Windsurfing, it’s one of the best spots for windsurfing, kitesurfing, and standup paddleboarding along the Atlantic coast. Over an expanse of 300,000 acres of water, thermal winds skim over shallows that possess little current, sparse boat traffic, and no Moby Dicks. In this watery playground, Extreme Windsurfing’s instructors—all laying claim to teaching certifications in their areas of expertise—lead lessons that teach riders how to harness the power of the wind and the paddle. Back at the pro shop, gear rentals accommodate experienced sportsmen, and storage lockers give them places to stash valuables. Between outings, a 300-foot deck, snack bar, and beach let guests relax before they head back out.
It was 1978. A college dropout and a failed medical-school applicant had just brought together their combined life savings to rent an old gas station. Their plan was to resurrect the empty station and open their own restaurant. Their specialty: ice cream. So begins the story of legendary entrepreneurs Ben Cohen and Jerry Greenfield, who are better known across the globe as Ben & Jerry. Their small, old-fashioned ice-cream parlor eventually became a Burlington, Vermont favorite, and before long, shops popped up all over the U.S. and in 25 other countries. Their brand easily attracted customers––homemade ice cream churned from wholesome, natural ingredients and blended into creative flavors. Some of their popular scoops include Cherry Garcia, Chunky Monkey, and Coffee Caramel Buzz.
Since infusing their first rich and creamy batches of ice cream with natural chunks of fruit, nuts, candies, and cookies, Ben and Jerry have also operated with a commitment to improve the quality of life locally, nationally, and internationally. They practice sustainable food production and business practices that respect the earth and environment. Ben & Jerry’s cartons are made from FSC-certified paper, which comes from forests that are managed for the protection of wildlife, and waste from Ben & Jerry’s plants generates energy to power farms. The company works tirelessly to reduce its carbon emissions; it strongly encourages customers to eat their ice cream in the darkest dark.